L'Oréal Professionnel's Vitamino Color Shampoo gently cleanses colour-treated hair, allowing colour to last up to 8 weeks*. Coloured hair is 6* times shinier and appears brighter and more radiant. Hair feels lighter, manageable and soft. Formula enriched with resveratrol, a powerful anti-oxidant for perfect salon coloured hair.
*Instrumental test after application of shampoo & conditioner
L’Oréal Professionnel is striving towards an ever more responsible and sustainable business model, transforming activities to respect the planet’s limits.
100% recycled plastics are now prioritised in the manufacturing of the Serie Expert bottles, reducing the use of virgin plastics.
The Serie Expert collection is produced in a facility that has been carbon-neutral since 2015, and has implemented a water recycling loop that has reduced water usage by 47% since 2005.
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