Wella Koleston Perfect Permanent Color 4/77 medium brown brown intensive 60g

THE COLOUR YOU CAN TRUST:

• Formulated with ME+ dye technology to reduce the risk of developing a new allergy to hair colour¹
• With Ultra precision colour technology it provides pure, balanced colour results with natural depth and shine
• Up to 100% grey coverage
• Formulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise colour results and keep healthy looking hair colour after colour. No need to use pre-treatment to neutralize metal when colouring with Koleston Perfect
• Dermatologically tested²
• Vegan³
• Globally committed to no animal testing⁴
• Up to 85%⁵ naturally derived ingredients⁶

USAGE INSTRUCTION:
Simple 1:1 mixing ratio
Up to 5 levels of lift

1. FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS
Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each colouration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.
2. Dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test.
3. Excluding Special Blonde.
4. Wella company is a member of the International Collaboration on Cosmetics Safety.
5. From 80% to 85% depending on the shade except Special Blonde.
6. Except Special Blonde.