Pure Colour

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PURE EVOLVE Intense Light Brown 100ml 5.00
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PURE EVOLVE Intense Light Brown 100ml 5.00
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PURE EVOLVE Intense Light Brown 100ml 5.00

$16.95
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PURE EVOLVE Light Brown Intense Ash 100ml 5.11
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PURE EVOLVE Light Brown Intense Ash 100ml 5.11
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PURE EVOLVE Light Brown Intense Ash 100ml 5.11

$16.95
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PURE EVOKE 7.11 100ml
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PURE EVOKE 7.11 100ml
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PURE EVOKE 7.11 100ml

$16.95
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PURE EVOLVE Natural Dark Blonde 100ml 6.0
PURE EVOLVE Natural Dark Blonde 100ml 6.0

Pure

PURE EVOLVE Natural Dark Blonde 100ml 6.0

$16.95
Wella COLOR FRESH CREATE PURE VIOLET 60ML
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Wella COLOR FRESH CREATE PURE VIOLET 60ML

$18.38
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PURE EVOKE Instant Toner CREME
PURE EVOKE Instant Toner CREME

Pure

PURE EVOKE Instant Toner CREME

$16.95
PURE EVOKE Intensifier Blue Mix tone
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PURE EVOKE Intensifier Blue Mix tone
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PURE EVOKE Intensifier Blue Mix tone

$16.95
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PURE EVOKE 9.78 100ml
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PURE EVOKE 9.78 100ml
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Pure

PURE EVOKE 9.78 100ml

$16.95
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PURE EVOKE 9.4 100ml
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PURE EVOKE 9.4 100ml
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PURE EVOKE 9.4 100ml

$16.95
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PURE EVOKE 9.2 100ml
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PURE EVOKE 9.2 100ml
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PURE EVOKE 9.2 100ml

$16.95
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PURE EVOKE 9.1 100ml
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PURE EVOKE 9.1 100ml
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PURE EVOKE 9.1 100ml

$16.95
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PURE EVOKE 8.8 100ml
PURE EVOKE 8.8 100ml
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Pure

PURE EVOKE 8.8 100ml

$16.95
PURE EVOKE 8.78 100ml
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PURE EVOKE 8.78 100ml
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PURE EVOKE 8.78 100ml

$16.95
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PURE EVOKE Light Brown Matte Copper 100ml 5.84
PURE EVOKE Light Brown Matte Copper 100ml 5.84

Pure

PURE EVOKE Light Brown Matte Copper 100ml 5.84

$16.95
PURE EVOKE 9.25 Very Light Blonde Violet Mahogany 100ml
PURE EVOKE 9.25 Very Light Blonde Violet Mahogany 100ml
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Pure

PURE EVOKE 9.25 Very Light Blonde Violet Mahogany 100ml

$16.95
PURE EVOKE Dark Blonde Mocha Violet 100ml 6.92
PURE EVOKE Dark Blonde Mocha Violet 100ml 6.92

Pure

PURE EVOKE Dark Blonde Mocha Violet 100ml 6.92

$16.95

Luxurious colour range with PPD free, ammonia free or low ammonia formulations that are gentler on hair. Infused with 100% organic extracts and powerful phytonutrients for unrivaled hair condition and enhanced shine.


The Pure colour range is a fully integrated colouring system. Choose from permanent colour, demi permanent colour, instant tones, lift and deposit colour, creative colour cream, lightening powder, bleach, activators and developers.


BIO-COLOURING SYSTEM

Pure Colour is formulated with our exclusive 100% certified organic complex, powerful phytonutrients shea butter and glycerine to create a naturally enhanced, supreme colouring system.


MICRO PIGMENT, LOW AMMONIA + PPD FREE

Pure Colour is made more safe and gentle with the introduction of micro-pigment technology, which in-turn avoids having to use high ammonia and PPD. Micro-pigment molecules are much smaller and penetrate the hair shaft more easily, creating less damage to the hair whilst still producing superior, long lasting colour results. The phytonutrients and 100% certified organic complex also ensure remarkably low skin irritation, for healthy scalp and pleasant colouring experience.


COLOUR BALANCED SYSTEM

Pure Colour using the international numbering system is fully integrated. Evolve permanent colour is colour balanced to match Evoke demi colour.


SUPER REDS

Pure Super Reds use a 5 sided molecule structure that reflects red light and provides a deeper and more dense penetration of colour into the hair structure.Micro pigments along with extra couplers ensure intense saturated reds with excellent longevity.


INTENSE & SUPREME NATURALS

Intense naturals contain extra dye load and micro-pigment technology to achieve excellent cool natural coverage on resistant white hair. Supreme naturals use highly saturating nano-pigment technology increasing colour deposit for superior velvet toned grey coverage on the most resistant white hair.


ULTRA LIFTS

Ultra Lifts are highly tone depositing blondes, for excellent neutralisation of warmth and minimum amounts of ammonia to ensure scalp health and comfort.