L'Oreal Serie Expert Metal Detox Shampoo 300ml

Gently removes metal particles in water to protect hair color & reduce breakage

A sulfate-free shampoo formulated with exclusive technology that gently removes harmful metal particles found in water to protect colored hair and improve overall hair health.

Key Benefits:

• Gently cleanses to remove metal particles found in water.
• Prevents hair damage and breakage caused by metals to improve hair health.
• Helps maintain color vibrancy and adds shine.

Metals INSIDE the hair fiber cause breakage and unreliable color results. When these metal particles mix with color & lightener oxidants during color, balayage & lightening services, a negative reaction occurs leading to breakage and unreliable color results.

Glicoamine: the only active agent small enough to trap & neutralize metals inside the hair fiber.

• 87% less hair breakage.*
• 100% true-to-tone color.*

*Instrumental test, after application of Pre-treatment + technical procedure + shampoo + mask.