Pure Colour

PURE EVOKE Instant Toner Ash ITA

PURE EVOKE

PURE EVOLVE Intense Light Brown 100ml 5.00

PURE EVOLVE

PURE EVOKE Instant Toner Ash ITA

PURE Instant Tones

PURE EXTREME Red 60ml

PURE EXTREME

PURE ARTISAN Sunset Red 100ml

PURE Artisan

PURE Plex Blue Bleach Lightening Powder 500g

PURE Lightening Powder

PURE Creme Developer 20 Vol 950ml

Pure Developer
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PURE EVOLVE Dark Mahogany Brown 100ml 6.5
PURE EVOLVE Dark Mahogany Brown 100ml 6.5

Pure

PURE EVOLVE Dark Mahogany Brown 100ml 6.5

$19.95
PURE EVOLVE Dark Copper Blonde 100ml 6.4
PURE EVOLVE Dark Copper Blonde 100ml 6.4
Low stock

Pure

PURE EVOLVE Dark Copper Blonde 100ml 6.4

$19.95
PURE EVOLVE Dark Golden Blonde 100ml 6.3
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PURE EVOLVE Dark Golden Blonde 100ml 6.3
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Pure

PURE EVOLVE Dark Golden Blonde 100ml 6.3

$19.95
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PURE EVOLVE Medium Rich Chestnut 100ml 6.14 [DEL]
PURE EVOLVE Medium Rich Chestnut 100ml 6.14 [DEL]
Low stock

Pure

PURE EVOLVE Medium Rich Chestnut 100ml 6.14 [DEL]

$19.95
PURE EVOLVE Dark Cool Natural Blonde 100 6.08 [DEL]
PURE EVOLVE Dark Cool Natural Blonde 100 6.08 [DEL]

Pure

PURE EVOLVE Dark Cool Natural Blonde 100 6.08 [DEL]

$19.95
PURE EVOLVE Light Warm Coffee Brown 100m 5.9
PURE EVOLVE Light Warm Coffee Brown 100m 5.9

Pure

PURE EVOLVE Light Warm Coffee Brown 100m 5.9

$19.95
PURE EVOLVE Light Red Violet Brown 100ml 5.68
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PURE EVOLVE Light Red Violet Brown 100ml 5.68
Low stock

Pure

PURE EVOLVE Light Red Violet Brown 100ml 5.68

$19.95
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PURE EVOLVE Light Mahogany Brown 100ml 5.5
PURE EVOLVE Light Mahogany Brown 100ml 5.5

Pure

PURE EVOLVE Light Mahogany Brown 100ml 5.5

$19.95
PURE EVOLVE Light Golden Brown 100ml 5.3
PURE EVOLVE Light Golden Brown 100ml 5.3
Low stock

Pure

PURE EVOLVE Light Golden Brown 100ml 5.3

$19.95
PURE EVOLVE Light Brown Violet Red P5 5.26P
PURE EVOLVE Light Brown Violet Red P5 5.26P
Low stock

Pure

PURE EVOLVE Light Brown Violet Red P5 5.26P

$19.95
PURE EVOLVE Light Brown Intense Violet 5.22
PURE EVOLVE Light Brown Intense Violet 5.22
Low stock

Pure

PURE EVOLVE Light Brown Intense Violet 5.22

$19.95
PURE EVOLVE Light Cool Natural Brown 100 5.08 [DEL]
PURE EVOLVE Light Cool Natural Brown 100 5.08 [DEL]

Pure

PURE EVOLVE Light Cool Natural Brown 100 5.08 [DEL]

$19.95
PURE EVOLVE Medium Warm Coffee Brown 100 4.9
PURE EVOLVE Medium Warm Coffee Brown 100 4.9
Low stock

Pure

PURE EVOLVE Medium Warm Coffee Brown 100 4.9

$19.95
PURE EVOLVE Medium Red 100ml 4.6
PURE EVOLVE Medium Red 100ml 4.6
Low stock

Pure

PURE EVOLVE Medium Red 100ml 4.6

$19.95
PURE EVOLVE Medium Mahogany Brown 100ml 4.5
PURE EVOLVE Medium Mahogany Brown 100ml 4.5
Low stock

Pure

PURE EVOLVE Medium Mahogany Brown 100ml 4.5

$19.95
PURE EVOLVE Med Brown Violet Mahogony P5 4.25P
PURE EVOLVE Med Brown Violet Mahogony P5 4.25P
Low stock

Pure

PURE EVOLVE Med Brown Violet Mahogony P5 4.25P

$19.95

Luxurious colour range with PPD free, ammonia free or low ammonia formulations that are gentler on hair. Infused with 100% organic extracts and powerful phytonutrients for unrivaled hair condition and enhanced shine.


The Pure colour range is a fully integrated colouring system. Choose from permanent colour, demi permanent colour, instant tones, lift and deposit colour, creative colour cream, lightening powder, bleach, activators and developers.


BIO-COLOURING SYSTEM

Pure Colour is formulated with our exclusive 100% certified organic complex, powerful phytonutrients shea butter and glycerine to create a naturally enhanced, supreme colouring system.


MICRO PIGMENT, LOW AMMONIA + PPD FREE

Pure Colour is made more safe and gentle with the introduction of micro-pigment technology, which in-turn avoids having to use high ammonia and PPD. Micro-pigment molecules are much smaller and penetrate the hair shaft more easily, creating less damage to the hair whilst still producing superior, long lasting colour results. The phytonutrients and 100% certified organic complex also ensure remarkably low skin irritation, for healthy scalp and pleasant colouring experience.


COLOUR BALANCED SYSTEM

Pure Colour using the international numbering system is fully integrated. Evolve permanent colour is colour balanced to match Evoke demi colour.


SUPER REDS

Pure Super Reds use a 5 sided molecule structure that reflects red light and provides a deeper and more dense penetration of colour into the hair structure.Micro pigments along with extra couplers ensure intense saturated reds with excellent longevity.


INTENSE & SUPREME NATURALS

Intense naturals contain extra dye load and micro-pigment technology to achieve excellent cool natural coverage on resistant white hair. Supreme naturals use highly saturating nano-pigment technology increasing colour deposit for superior velvet toned grey coverage on the most resistant white hair.


ULTRA LIFTS

Ultra Lifts are highly tone depositing blondes, for excellent neutralisation of warmth and minimum amounts of ammonia to ensure scalp health and comfort.