Alterna Caviar Anti-Aging Infinite Color Hold Dual-Use Serum (50mL)
Alterna Caviar Anti-Aging Infinite Color Hold Dual-Use Serum sample product content
Alterna Caviar Anti-Aging Infinite Color Hold Dual-Use Serum new packaging

Alterna Caviar Anti-Aging Infinite Color Hold Dual-Use Serum 50mL

Rated 5.0 out of 5 stars
90 Reviews

  • Powerful dual-use serum 
  • Perfect for straight, wavy, curly & tightly coiled hair
  • Provides colour rejuvenation & heat protection
  • Leaves hair smooth & hydrated
  • Clinically proven to maintain colour vibrancy & shine for 70 days*
    * vs. untreated hair

Regular price$49.50

The Alterna Caviar Anti-Aging Infinite Color Hold Dual-Use Serum is a powerful dual-use serum that helps to rejuvenate colour and intensify shine. This versatile treatment serum provides lightweight moisture and UV protection, designed to be used as a conditioning amplifier or as a leave-in treatment to boost colour radiance.

Formulated with sustainably sourced Caviar extract, rich in Omega-3 fatty acids, vitamins and minerals and Sea Silk®, that help protect and defend against environmental aggressors, heat and chemical damage.


  • Dual-purpose treatment can be used as a radiance-boosting leave-in treatment or mixed with any Alterna conditioner to transform it into a colour-recharging masque.
  • Maintains colour vibrancy and shine for up to 70 days.
  • Protects colour treatments from UV-fade when used as a leave-in treatment.
  • Protects hair from heat up to 232°C.
  • Rejuvenates hair's vibrancy.
  • Turns any Alterna conditioner into a colour-rejuvenating treatment.
  • Helps defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging.
  • Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color.
    * Sodium Lauryl Sulfate, Sodium Laureth Sulfate
  • Suitable for colour-treated hair.


  • Dual-Capture Complex
  • Age-Control Complex®
  • Seasilk®
  • Enzymetherapy®

Clinical Claim:

  • Provides up to 70 days of lasting colour vibrancy and shine*


  1. As a leave-in, apply 2-4 pumps to damp clean hair.
  2. Style as usual.
  3. To transform your conditioner into a color recharging mask, mix 6-8 pumps of serum with any alterna conditioner.
  4. Emulsify and apply, midlengths to ends.
  5. Apply on wet hair and let sit for 3 minutes.
  6. Rinse well.

    Precautions: for external use only. Avoid eye contact.


Cyclopentasiloxane, Dimethicone, Phenyl Trimethicone, Dimethiconol, Crambe Abyssinica Seed Oil, Isododecane, Glycerin, Phospholipids, Caviar Extract, Laminaria Digitata Extract, Artemisia Vulgaris Extract, Helianthus Annuus (Sunflower) Seed Oil, Helianthus Annuus (Sunflower) Seed Extract, Rubus Idaeus (Raspberry) Leaf Extract, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Superoxide Dismutase, Amodimethicone, Divinyldimethicone/Dimethicone Copolymer, Propanediol, Ascorbic Acid, Water/Aqua/Eau, Quaternium-95, Polysilicone-15, C12-13 Pareth-23, C12-13 Pareth-3, Potassium Sorbate, Phenoxyethanol, Pentaerythrityl Tetra-Di-t-Butyl Hydroxyhydrocinnamate, Fragrance (Parfum). (10-16-35569).

One of nature’s richest sources of Omega-3 Fatty Acids, Caviar extract restores moisture, elasticity and shine to hair

Our proprietary color retention blend of botanicals - including Red Raspberry Leaf Oil and Sunflower Seed Oil - replenishes moisture while prolonging color retention

Based on the science of anti-aging skincare, our proprietary complex combines Caviar Extract to nourish and antioxidants to prevent damage and encourage micro-circulation. Ingredients work in harmony to undo the effects of chemical, environmental and natural chronological aging and give new life to hair

A powerful enzyme that helps to protect hair's color from free-radical damage and oxidation, to keep color vibrant

Rated 5.0 out of 5 stars
Based on 90 reviews
Total 5 star reviews: 86 Total 4 star reviews: 4 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
90 reviews
  • txmomof3
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    So far, so good

    I've only used this for a week. Thus far I like the way it feels on my hair. I use a pump after I get out of the shower and before my styling mousse. I like the way my hair feels when I apply the styling mousse. I can't attest at this point if it will help hold the color. I like the feel of my hair after I style it and it does feel softer. I have short hair. - source

  • ecaterinabucatari
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    This serum have gorgeous packaging

    This serum have gorgeous packaging, it comes with a convenient pump that helps to get the right amount of serum. - source

  • cicinv
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    Great addition to my haircare routine

    I live in a very dry climate so year-round my wavy color-treated hair is dry and frizzy. I started using this serum in the shower adding 5 pumps to my existing conditioner and leaving it in for 3 to 5 minutes. I could immediately noticed a difference in my hair texture. It was smooth and soft but also had body. I am very impressed with this serum/gel. After only one use my hair was shiny and had way less frizz. I love that it has color and heat protection. I also used a few pumps before curling my hair with the curling iron and saw a noticable difference in the smoothness while keeping the hold of each curl. I will contiue to use this serum either in the shower or as an after shower leave-in treatment to see if I also get the color-hold benefit over time. A little seems to go a long way with this serum I imagine this bottle will last me for several months. Worth the cost for sure! - source

  • Cjindelaware
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    Major difference in frizz

    I have naturally curly hair, but I also straighten sometimes. I used this serum in the shower mixed with my regular conditioner (can't use their conditioner due to dermititis). 6 pumps like the bottle says and I could feel the difference when rinsing out the conditioner, felt much softer. I let my hair air dry and I could see the difference in the frizz level for sure. Very pleased. I also used in the shower and then dried my hair and straightened it and I could also see the difference in how smooth and shiny it was. Have yet to use on damp hair outside shower because I'm nervous about looking greasy so I think I'll stick with in shower use. - source

  • mizhsoleil
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    This smells so good!!

    This smells so good!! I really like using this right after the shower. Keeps my hair really soft. Dont use to much or it can leave your hair with a greasy feel. I prefer 2 pumps. Definitely recommend for damaged hair!!!! Gifted through influenster - source

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