{"title":"Pure Colour","description":"\u003cdiv class=\"elementor-element elementor-element-fb42de8 elementor-widget elementor-widget-text-editor\" data-id=\"fb42de8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLuxurious colour range with PPD free, ammonia free or low ammonia formulations that are gentler on hair. Infused with 100% organic extracts and powerful phytonutrients for unrivaled hair condition and enhanced shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-43df83c elementor-widget elementor-widget-spacer\" data-id=\"43df83c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer-inner\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-7553db2 elementor-widget elementor-widget-text-editor\" data-id=\"7553db2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Pure colour range is a fully integrated colouring system. Choose from permanent colour, demi permanent colour, instant tones, lift and deposit colour, creative colour cream, lightening powder, bleach, activators and developers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-116535b elementor-widget elementor-widget-spacer\" data-id=\"116535b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer-inner\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-3e7ceb5 elementor-widget elementor-widget-heading\" data-id=\"3e7ceb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eBIO-COLOURING SYSTEM\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-76b7f9c elementor-widget elementor-widget-text-editor\" data-id=\"76b7f9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePure Colour is formulated with our exclusive 100% certified organic complex, powerful phytonutrients shea butter and glycerine to create a naturally enhanced, supreme colouring system.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-ada050e elementor-widget elementor-widget-spacer\" data-id=\"ada050e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer-inner\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cfd79a3 elementor-widget elementor-widget-heading\" data-id=\"cfd79a3\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eMICRO PIGMENT, LOW AMMONIA + PPD FREE\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-f0d703f elementor-widget elementor-widget-text-editor\" data-id=\"f0d703f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePure Colour is made more safe and gentle with the introduction of micro-pigment technology, which in-turn avoids having to use high ammonia and PPD. Micro-pigment molecules are much smaller and penetrate the hair shaft more easily, creating less damage to the hair whilst still producing superior, long lasting colour results. The phytonutrients and 100% certified organic complex also ensure remarkably low skin irritation, for healthy scalp and pleasant colouring experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-0786dfb elementor-widget elementor-widget-spacer\" data-id=\"0786dfb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer-inner\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-96d77d2 elementor-widget elementor-widget-heading\" data-id=\"96d77d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eCOLOUR BALANCED SYSTEM\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-c341f9b elementor-widget elementor-widget-text-editor\" data-id=\"c341f9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePure Colour using the international numbering system is fully integrated. Evolve permanent colour is colour balanced to match Evoke demi colour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-e7f7fbe elementor-widget elementor-widget-spacer\" data-id=\"e7f7fbe\" data-element_type=\"widget\" data-widget_type=\"spacer.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer-inner\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-affe7fa elementor-widget elementor-widget-heading\" data-id=\"affe7fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eSUPER REDS\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-d57c94c elementor-widget elementor-widget-text-editor\" data-id=\"d57c94c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePure Super Reds use a 5 sided molecule structure that reflects red light and provides a deeper and more dense penetration of colour into the hair structure.Micro pigments along with extra couplers ensure intense saturated reds with excellent longevity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-d561263 elementor-widget elementor-widget-spacer\" data-id=\"d561263\" data-element_type=\"widget\" data-widget_type=\"spacer.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer-inner\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-36bf3b4 elementor-widget elementor-widget-heading\" data-id=\"36bf3b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eINTENSE \u0026amp; SUPREME NATURALS\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-39a17de elementor-widget elementor-widget-text-editor\" data-id=\"39a17de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIntense naturals contain extra dye load and micro-pigment technology to achieve excellent cool natural coverage on resistant white hair. Supreme naturals use highly saturating nano-pigment technology increasing colour deposit for superior velvet toned grey coverage on the most resistant white hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-c66362a elementor-widget elementor-widget-spacer\" data-id=\"c66362a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-spacer-inner\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-64730c4 elementor-widget elementor-widget-heading\" data-id=\"64730c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eULTRA LIFTS\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-ce99cf6 elementor-widget elementor-widget-text-editor\" data-id=\"ce99cf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eUltra Lifts are highly tone depositing blondes, for excellent neutralisation of warmth and minimum amounts of ammonia to ensure scalp health and comfort.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"pure-extreme-cappuccino-60ml","title":"PURE EXTREME Cappuccino 60ml","description":"\u003cdiv class=\"elementor-element elementor-element-ec24036 elementor-widget elementor-widget-heading\" data-id=\"ec24036\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIFT AND DEPOSIT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb1c457 elementor-widget elementor-widget-text-editor\" data-id=\"cb1c457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEXTREME COLOUR is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially coloured hair. Extreme conditions as it colours.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy to use one step process.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast development time.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSix rich vibrant shades.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightens and deposits in one step.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasting vibrant colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e60ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775759409,"sku":"9353680622545","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/4c4cea4f-f3ac-4c1f-8204-7008b9544f29.jpg?v=1764740074"},{"product_id":"pure-extreme-copper-60ml","title":"PURE EXTREME Copper 60ml","description":"\u003cdiv class=\"elementor-element elementor-element-ec24036 elementor-widget elementor-widget-heading\" data-id=\"ec24036\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIFT AND DEPOSIT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb1c457 elementor-widget elementor-widget-text-editor\" data-id=\"cb1c457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEXTREME COLOUR is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially coloured hair. Extreme conditions as it colours.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy to use one step process.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast development time.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSix rich vibrant shades.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightens and deposits in one step.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasting vibrant colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e60ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775792177,"sku":"9333680022514","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/4c4cea4f-f3ac-4c1f-8204-7008b9544f29_97062028-9036-46f7-ac0b-606694dceae1.jpg?v=1773962161"},{"product_id":"pure-extreme-magenta-60ml","title":"PURE EXTREME Magenta 60ml","description":"\u003cdiv class=\"elementor-element elementor-element-ec24036 elementor-widget elementor-widget-heading\" data-id=\"ec24036\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIFT AND DEPOSIT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb1c457 elementor-widget elementor-widget-text-editor\" data-id=\"cb1c457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEXTREME COLOUR is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially coloured hair. Extreme conditions as it colours.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy to use one step process.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast development time.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSix rich vibrant shades.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightens and deposits in one step.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasting vibrant colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e60ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775824945,"sku":"9333680004558","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/4c4cea4f-f3ac-4c1f-8204-7008b9544f29_b607bd08-3143-4507-8a78-c0f716ee4c23.jpg?v=1779085628"},{"product_id":"pure-extreme-purple-60ml","title":"PURE EXTREME Purple 60ml","description":"\u003cdiv class=\"elementor-element elementor-element-ec24036 elementor-widget elementor-widget-heading\" data-id=\"ec24036\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIFT AND DEPOSIT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb1c457 elementor-widget elementor-widget-text-editor\" data-id=\"cb1c457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEXTREME COLOUR is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially coloured hair. Extreme conditions as it colours.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy to use one step process.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast development time.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSix rich vibrant shades.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightens and deposits in one step.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasting vibrant colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e60ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775923249,"sku":"9333680022545","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/4c4cea4f-f3ac-4c1f-8204-7008b9544f29_10cc2dfd-0a43-4c52-a5b9-a3bef24356d8.jpg?v=1764740138"},{"product_id":"pure-extreme-red-60ml","title":"PURE EXTREME Red 60ml","description":"\u003cdiv class=\"elementor-element elementor-element-ec24036 elementor-widget elementor-widget-heading\" data-id=\"ec24036\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIFT AND DEPOSIT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb1c457 elementor-widget elementor-widget-text-editor\" data-id=\"cb1c457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEXTREME COLOUR is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially coloured hair. Extreme conditions as it colours.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy to use one step process.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast development time.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSix rich vibrant shades.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightens and deposits in one step.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasting vibrant colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e60ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775988785,"sku":"9333680022552","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/4c4cea4f-f3ac-4c1f-8204-7008b9544f29_c196518a-a8b9-4e38-93e6-715acc2ae2c5.jpg?v=1764740054"},{"product_id":"pure-extreme-sand-60ml","title":"PURE EXTREME Sand 60ml","description":"\u003cdiv class=\"elementor-element elementor-element-ec24036 elementor-widget elementor-widget-heading\" data-id=\"ec24036\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIFT AND DEPOSIT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb1c457 elementor-widget elementor-widget-text-editor\" data-id=\"cb1c457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEXTREME COLOUR is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially coloured hair. Extreme conditions as it colours.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy to use one step process.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast development time.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSix rich vibrant shades.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightens and deposits in one step.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasting vibrant colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e60ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776152625,"sku":"9333680004510","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/4c4cea4f-f3ac-4c1f-8204-7008b9544f29_c1395a76-25f1-464f-ab67-bc08118495eb.jpg?v=1764740062"},{"product_id":"pure-artisan-blushing-peach-100ml","title":"PURE ARTISAN Blushing Peach 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-03661d0 elementor-widget elementor-widget-heading\" data-id=\"03661d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eCREATIVE COLOUR CREAM\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-2eee4eb elementor-widget elementor-widget-text-editor\" data-id=\"2eee4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003eARTISAN demi permanent colour creams are created for the artist within us all. Infused with certified organic complex and shea butter. The unique Artisan colour creams create bold to subdued reflects with endless customisable creative results. Artisan colour creams have long lasting colour performance and conditioning benefits.\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDesigned to be used on pre-lightened hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePastelise with clear.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntermixable.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:1 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776250929,"sku":"9333680022088","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/1f552bda-3dd8-4f18-919a-f617d0d67e2f.png?v=1743211426"},{"product_id":"pure-artisan-champagne-pink-100ml","title":"PURE ARTISAN Champagne Pink 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-03661d0 elementor-widget elementor-widget-heading\" data-id=\"03661d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eCREATIVE COLOUR CREAM\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-2eee4eb elementor-widget elementor-widget-text-editor\" data-id=\"2eee4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003eARTISAN demi permanent colour creams are created for the artist within us all. Infused with certified organic complex and shea butter. The unique Artisan colour creams create bold to subdued reflects with endless customisable creative results. Artisan colour creams have long lasting colour performance and conditioning benefits.\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDesigned to be used on pre-lightened hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePastelise with clear.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntermixable.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:1 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776283697,"sku":"9333680021548","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/9318cf6a-5d32-4bfe-9ced-651a12b30962.png?v=1743211426"},{"product_id":"pure-artisan-fuchsia-pink-100ml","title":"PURE ARTISAN Fuchsia Pink 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-03661d0 elementor-widget elementor-widget-heading\" data-id=\"03661d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eCREATIVE COLOUR CREAM\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-2eee4eb elementor-widget elementor-widget-text-editor\" data-id=\"2eee4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003eARTISAN demi permanent colour creams are created for the artist within us all. Infused with certified organic complex and shea butter. The unique Artisan colour creams create bold to subdued reflects with endless customisable creative results. Artisan colour creams have long lasting colour performance and conditioning benefits.\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDesigned to be used on pre-lightened hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePastelise with clear.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntermixable.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:1 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776316465,"sku":"9333680021494","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/31846909-eeab-4504-b0a9-05cfc2ac0b39.png?v=1743211425"},{"product_id":"pure-artisan-iced-lavender-100ml","title":"PURE ARTISAN Iced Lavender 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-03661d0 elementor-widget elementor-widget-heading\" data-id=\"03661d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eCREATIVE COLOUR CREAM\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-2eee4eb elementor-widget elementor-widget-text-editor\" data-id=\"2eee4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003eARTISAN demi permanent colour creams are created for the artist within us all. Infused with certified organic complex and shea butter. The unique Artisan colour creams create bold to subdued reflects with endless customisable creative results. Artisan colour creams have long lasting colour performance and conditioning benefits.\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDesigned to be used on pre-lightened hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePastelise with clear.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntermixable.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:1 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776349233,"sku":"9333680021555","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/db7bb2cf-4618-4738-a7f2-a41751ceafb3.png?v=1743211424"},{"product_id":"pure-artisan-iris-purple-100ml","title":"PURE ARTISAN Iris Purple 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-03661d0 elementor-widget elementor-widget-heading\" data-id=\"03661d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eCREATIVE COLOUR CREAM\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-2eee4eb elementor-widget elementor-widget-text-editor\" data-id=\"2eee4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003eARTISAN demi permanent colour creams are created for the artist within us all. Infused with certified organic complex and shea butter. The unique Artisan colour creams create bold to subdued reflects with endless customisable creative results. Artisan colour creams have long lasting colour performance and conditioning benefits.\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDesigned to be used on pre-lightened hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePastelise with clear.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntermixable.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:1 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776382001,"sku":"9333680021500","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/22e8528d-0b29-404a-ba9e-330508df3155.png?v=1743211424"},{"product_id":"pure-artisan-ocean-teal-100ml","title":"PURE ARTISAN Ocean Teal 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-03661d0 elementor-widget elementor-widget-heading\" data-id=\"03661d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eCREATIVE COLOUR CREAM\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-2eee4eb elementor-widget elementor-widget-text-editor\" data-id=\"2eee4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003eARTISAN demi permanent colour creams are created for the artist within us all. Infused with certified organic complex and shea butter. The unique Artisan colour creams create bold to subdued reflects with endless customisable creative results. Artisan colour creams have long lasting colour performance and conditioning benefits.\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDesigned to be used on pre-lightened hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePastelise with clear.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntermixable.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:1 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776414769,"sku":"9333680021487","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/5f712e3d-6ec1-40f4-84f5-43941a614648.png?v=1743211423"},{"product_id":"pure-artisan-peacock-blue-100ml","title":"PURE ARTISAN Peacock Blue 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-03661d0 elementor-widget elementor-widget-heading\" data-id=\"03661d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eCREATIVE COLOUR CREAM\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-2eee4eb elementor-widget elementor-widget-text-editor\" data-id=\"2eee4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003eARTISAN demi permanent colour creams are created for the artist within us all. Infused with certified organic complex and shea butter. The unique Artisan colour creams create bold to subdued reflects with endless customisable creative results. Artisan colour creams have long lasting colour performance and conditioning benefits.\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDesigned to be used on pre-lightened hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePastelise with clear.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntermixable.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:1 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776447537,"sku":"9333680021562","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/03419bb6-bfca-4fa6-a228-5647ae09bd03.png?v=1743211418"},{"product_id":"pure-artisan-platinum-silver-100ml","title":"PURE ARTISAN Platinum Silver 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-03661d0 elementor-widget elementor-widget-heading\" data-id=\"03661d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eCREATIVE COLOUR CREAM\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-2eee4eb elementor-widget elementor-widget-text-editor\" data-id=\"2eee4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003eARTISAN demi permanent colour creams are created for the artist within us all. Infused with certified organic complex and shea butter. The unique Artisan colour creams create bold to subdued reflects with endless customisable creative results. Artisan colour creams have long lasting colour performance and conditioning benefits.\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDesigned to be used on pre-lightened hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePastelise with clear.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntermixable.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:1 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776480305,"sku":"9333680021517","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/63190de9-53af-45d6-9efb-bc30f079704b.png?v=1743211417"},{"product_id":"pure-artisan-slate-grey-100ml","title":"PURE ARTISAN Slate Grey 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-03661d0 elementor-widget elementor-widget-heading\" data-id=\"03661d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eCREATIVE COLOUR CREAM\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-2eee4eb elementor-widget elementor-widget-text-editor\" data-id=\"2eee4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003eARTISAN demi permanent colour creams are created for the artist within us all. Infused with certified organic complex and shea butter. The unique Artisan colour creams create bold to subdued reflects with endless customisable creative results. Artisan colour creams have long lasting colour performance and conditioning benefits.\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDesigned to be used on pre-lightened hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePastelise with clear.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntermixable.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:1 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776513073,"sku":"9333680021524","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/0d0eac00-3c1e-4a63-ac9c-bad7498669ca.png?v=1743211417"},{"product_id":"pure-artisan-soft-mint-100ml","title":"PURE ARTISAN Soft Mint 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-03661d0 elementor-widget elementor-widget-heading\" data-id=\"03661d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eCREATIVE COLOUR CREAM\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-2eee4eb elementor-widget elementor-widget-text-editor\" data-id=\"2eee4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003eARTISAN demi permanent colour creams are created for the artist within us all. Infused with certified organic complex and shea butter. The unique Artisan colour creams create bold to subdued reflects with endless customisable creative results. Artisan colour creams have long lasting colour performance and conditioning benefits.\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDesigned to be used on pre-lightened hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePastelise with clear.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntermixable.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:1 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776545841,"sku":"9333680021531","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/f582e170-124c-41c3-bee1-3866ecad861f.png?v=1743211416"},{"product_id":"pure-artisan-sunset-red-100ml","title":"PURE ARTISAN Sunset Red 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-03661d0 elementor-widget elementor-widget-heading\" data-id=\"03661d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eCREATIVE COLOUR CREAM\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-2eee4eb elementor-widget elementor-widget-text-editor\" data-id=\"2eee4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003eARTISAN demi permanent colour creams are created for the artist within us all. Infused with certified organic complex and shea butter. The unique Artisan colour creams create bold to subdued reflects with endless customisable creative results. Artisan colour creams have long lasting colour performance and conditioning benefits.\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDesigned to be used on pre-lightened hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePastelise with clear.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntermixable.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:1 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776578609,"sku":"9333680021579","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/d0e9aa04-3636-43a0-8724-064d7baff04b.png?v=1743211416"},{"product_id":"pure-colour-chart-full-144-shades","title":"PURE COLOUR Chart Full 144 Shades","description":"","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776611377,"sku":"ACHARTF","price":121.99,"currency_code":"AUD","in_stock":false}]},{"product_id":"pure-colour-chart-small-118-shades","title":"PURE COLOUR Chart Small 118 Shades","description":"","brand":"Pure","offers":[{"title":"PURE COLOUR Chart Small 118 Shades","offer_id":40489776644145,"sku":"ACHARTS","price":55.99,"currency_code":"AUD","in_stock":false}]},{"product_id":"pure-evolve-intense-medium-brown-100ml-4-00","title":"PURE EVOLVE  Intense Medium Brown 100ml 4.00","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776676913,"sku":"9333680022767","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821.jpg?v=1750743896"},{"product_id":"pure-evolve-natural-medium-brown-100ml-4-0","title":"PURE EVOLVE Permanent Colour 4.0 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776709681,"sku":"9333680022750","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_77466e48-4023-4598-8d74-0e6855c22b9e.jpg?v=1743211414"},{"product_id":"pure-evolve-1-1-100ml","title":"PURE EVOLVE Permanent Colour 1.1 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776742449,"sku":"9333680022644","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_a79a9146-d35b-40d7-ba87-5f06d1df43ef.jpg?v=1743211414"},{"product_id":"pure-evolve-10-12-100ml","title":"PURE EVOLVE Permanent Colour 10.12 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776775217,"sku":"9333680022699","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_9e026268-322c-4612-ac1e-bf3ccbbaff77.jpg?v=1772511048"},{"product_id":"pure-evolve-10-2-100ml","title":"PURE EVOLVE Permanent Colour 10.2 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776807985,"sku":"9333680022675","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_40425853-6aab-45f7-9c8a-11d93dc21ffa.jpg?v=1743211413"},{"product_id":"pure-evolve-10-25-100ml","title":"PURE EVOLVE Permanent Colour 10.25 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776840753,"sku":"9333680022682","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_2a63c4d1-7db5-4ac8-939b-f77d55f5b956.jpg?v=1743211412"},{"product_id":"pure-evolve-10-81-100ml","title":"PURE EVOLVE Permanent Colour 10.81 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776873521,"sku":"9333680022668","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_542329a3-5a67-4579-94f7-abd704b04ae1.jpg?v=1743211412"},{"product_id":"pure-evolve-12-08-100ml","title":"PURE EVOLVE Permanent Colour 12.08 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776906289,"sku":"9333680022705","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_fd34c9ad-9e51-4697-9a79-882f96df5a78.jpg?v=1743211411"},{"product_id":"pure-evolve-12-12-100ml","title":"PURE EVOLVE Permanent Colour 12.12 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776971825,"sku":"9333680022729","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_63b4a66e-001e-4539-ab06-3f45db4e31eb.jpg?v=1743211410"},{"product_id":"pure-evolve-12-81-100ml","title":"PURE EVOLVE Permanent Colour 12.81 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777037361,"sku":"9333680022712","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_f0d787e4-5db1-4e09-ae55-459876f6cf09.jpg?v=1754037508"},{"product_id":"pure-evolve-4-000-100ml","title":"PURE EVOLVE 4.000 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777070129,"sku":"9333680021821","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_f4dcf572-33f7-4b79-8e9d-d6790b2bcc90.jpg?v=1743211409"},{"product_id":"pure-evolve-4-18-100ml","title":"PURE EVOLVE Permanent Colour 4.18 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777102897,"sku":"9333680022781","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_16a9df41-2bc1-46f3-b1e7-68b36f4f5c25.jpg?v=1743211409"},{"product_id":"pure-evolve-4-84-100ml","title":"PURE EVOLVE Permanent Colour 4.84 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777135665,"sku":"9333680022774","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_43b45eaf-6aee-44c4-b2ae-2d77be9c04d1.jpg?v=1743211408"},{"product_id":"pure-evolve-4-92-100ml","title":"PURE EVOLVE 4.92 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777168433,"sku":"9333680022842","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_d0cbf713-46a2-4e42-9a02-329bc6890b0f.jpg?v=1743211408"},{"product_id":"pure-evolve-5-000-100ml","title":"PURE EVOLVE 5.000 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777201201,"sku":"9333680021838","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_8f356a6a-a81d-472a-a0da-407469f9e551.jpg?v=1743211407"},{"product_id":"pure-evolve-5-01-100ml","title":"PURE EVOLVE Permanent Colour 5.01 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777233969,"sku":"9333680022873","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_fa3bfde6-1f50-4638-80d2-9122704fb4f1.jpg?v=1772511069"},{"product_id":"pure-evolve-6-000-100ml","title":"PURE EVOLVE 6.000 100ml [DEL]","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777266737,"sku":"9333680022590","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_d5ae9234-2b6c-4290-a8bd-bb845a21d815.jpg?v=1778212330"},{"product_id":"pure-evolve-6-01-100ml","title":"PURE EVOLVE Permanent Colour 6.01 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777299505,"sku":"9333680023009","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_bb9052e9-747c-4e76-a772-41269beac6a0.jpg?v=1743211405"},{"product_id":"pure-evolve-6-64-100ml","title":"PURE EVOLVE Permanent Colour 6.64 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777332273,"sku":"9333680023108","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_7025e558-d489-4789-af15-a4be49b2814f.jpg?v=1743211405"},{"product_id":"pure-evolve-6-84-100ml","title":"PURE EVOLVE Permanent Colour 6.84 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777365041,"sku":"9333680023023","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_063a46e0-6879-4b29-b082-ffd5a10917cf.jpg?v=1743211404"},{"product_id":"pure-evolve-7-000-100ml","title":"PURE EVOLVE 7.000 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777397809,"sku":"9333680022606","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_45316e87-26f0-4502-aee5-73c5aee282fd.jpg?v=1743211404"},{"product_id":"pure-evolve-7-01-100ml","title":"PURE EVOLVE Permanent Colour 7.01 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777496113,"sku":"9333680023191","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_fab2574b-ee2a-47b1-b8e2-bf131a60cff8.jpg?v=1743211403"},{"product_id":"pure-evolve-7-11-100ml","title":"PURE EVOLVE Permanent Colour 7.11 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777528881,"sku":"9333680023214","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_bbfa46e7-645d-4412-a85b-aa08783045c8.jpg?v=1743211403"},{"product_id":"pure-evolve-7-25-100ml","title":"PURE EVOLVE Permanent Colour 7.25 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777561649,"sku":"9333680023221","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_125f3d1a-86b1-4d71-9567-68dc016d755f.jpg?v=1743211402"},{"product_id":"pure-evolve-7-92-100ml","title":"PURE EVOLVE Permanent Colour 7.92 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777594417,"sku":"9333680023313","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_75d496e7-9ac5-4f72-b6e4-ebf7641a185b.jpg?v=1743211402"},{"product_id":"pure-evolve-8-000-100ml-oos","title":"PURE EVOLVE Permanent Colour 8.000 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777627185,"sku":"9333680022613","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_05d2e685-d831-4552-b8c8-dd1a81ad1b75.jpg?v=1746512534"},{"product_id":"pure-evolve-8-25-100ml","title":"PURE EVOLVE Permanent Colour 8.25 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777659953,"sku":"9333680023382","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_a50a24b5-ed30-4d93-96dc-3d3994b60215.jpg?v=1743211401"},{"product_id":"pure-evolve-8-7-100ml","title":"PURE EVOLVE Permanent Colour 8.7 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777692721,"sku":"9333680023429","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_f2a5767f-7e32-4f14-92b1-8adf7db4f13a.jpg?v=1743211400"},{"product_id":"pure-evolve-8-8-100ml","title":"PURE EVOLVE Permanent Colour 8.8 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777725489,"sku":"9333680023351","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_a1c6d3a7-e45a-413d-bd14-7185d987c51e.jpg?v=1743211400"},{"product_id":"pure-evolve-8-94-100ml","title":"PURE EVOLVE Permanent Colour 8.94 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777758257,"sku":"9333680023436","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_6184d4ae-7877-4b80-ae25-ef191d29e988.jpg?v=1748655760"},{"product_id":"pure-evolve-9-000-100ml-oos","title":"PURE EVOLVE 9.000 100ml [DEL]","description":"\u003cdiv class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\" data-id=\"18aed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"18aed8c\" class=\"elementor-element elementor-element-18aed8c elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003ePERMANENT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"17e7646\" class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePURE EVOLVE PERMANENT COLOUR is a gentle (low ammonia + PPD Free) permanent non-invasive colouring system for superior colour results.\u003c\/p\u003e\n\u003cp\u003eEVOLVE is the first bio-enhanced permanent colouring system. Formulated with exclusive Pure ‘Anti-Fade’ Complex (100% certified organic extracts) to provide triple guard protection against the causes of colour fade.\u003c\/p\u003e\n\u003cp\u003ePURE EVOLVE permanent bio-colour system is infused with shea butter regenerative abilities, helping restore hair back to healthy, soft and shiny condition. Shea butter is known as the superfood for hair, naturally derived and abundant in precious constituents to assist in healing, moisturising and protecting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated and colour balanced to Evoke Demi Colour.\u003c\/li\u003e\n\u003cli\u003eMicro pigment, PPD free + low ammonia.\u003c\/li\u003e\n\u003cli\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli\u003ePhytonutrients (shea butter + glycerin) restores and hydrates.\u003c\/li\u003e\n\u003cli\u003eUnrivalled white coverage with intense natural .00 and supreme natural .000.\u003c\/li\u003e\n\u003cli\u003eIntense super reds.\u003c\/li\u003e\n\u003cli\u003eSuperior ultra lift blondes.\u003c\/li\u003e\n\u003cli\u003e100ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-17e7646 elementor-widget elementor-widget-text-editor\" data-id=\"17e7646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489777823793,"sku":"9333680022620","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/533f1bfc-a515-4d4f-a3d0-5b2deb71a821_a168738c-b787-441f-bf3e-6ebbd8afc823.jpg?v=1743211398"}],"url":"https:\/\/lebeauty.com.au\/collections\/pure-colour.oembed?page=15","provider":"Le Beauty","version":"1.0","type":"link"}