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Revitalises brightness and tone to all hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775136817,"sku":"9333680024396","price":27.86,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/37626cb2-e4c7-4813-9d64-d19b8694a70c.jpg?v=1763604767"},{"product_id":"pure-up-lift-conditioner-1lt","title":"PURE UP-LIFT CONDITIONER 1LT","description":"\u003cp\u003e\u003cspan\u003eOrganic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp \/ Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine \/ Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp. It also contains antioxidant properties responsible for preventing early hair loss \/ Lifts fine hair up and fills it out, hair looks fuller and feels thicker.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003ePURE UP.LIFT VOLUME CONDITIONER conditions and thickens fine or flat hair, up-lifting volume to improve manageability and fullness. Exclusive ‘pure complex’TM (certified 100% organic extracts) and Buriti Oil increases volume, adding fullness and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775169585,"sku":"9333680020411","price":89.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/fe33d41b-5519-4084-9264-24a02726f385.jpg?v=1744851523"},{"product_id":"pure-up-lift-conditioner-300ml","title":"PURE UP-LIFT CONDITIONER 300ML","description":"\u003cp\u003e\u003cspan\u003eOrganic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta-carotene for shiny, thick hair and healthy scalp \/ Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine \/ Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp. It also contains antioxidant properties responsible for preventing early hair loss \/ Lifts fine hair up and fills it out, hair looks fuller and feels thicker.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003ePURE UP.LIFT VOLUME CONDITIONER conditions and thickens fine or flat hair, up-lifting volume to improve manageability and fullness. Exclusive ‘pure complex’TM (certified 100% organic extracts) and Buriti Oil increases volume, adding fullness and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775202353,"sku":"933680002950","price":31.45,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/4b5c8b92-ee8b-42f8-a8ee-aa036afc8ea7.png?v=1776059579"},{"product_id":"pure-violet-blue-colour-optimising-treatment-200ml","title":"Pure VIOLET BLUE Colour Optimising Treatment 200ML","description":"\u003cp\u003e\u003cspan\u003eColour Optimising Treatments instantly revive hair colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003ePURE COLOUR OPTIMISING TREATMENT – 3 minute conditioning colour treatment instantly revitalises coloured hair, restoring colour intensity and shine. Revitalises brightness and tone to all hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775267889,"sku":"9333680024389","price":27.86,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/4b57e92d-186a-4a03-a170-f5a55262f578.jpg?v=1743211444"},{"product_id":"pure-miracle-renew-mask-1lt","title":"PURE MIRACLE RENEW MASK 1LT","description":"\u003cp\u003e\u003cspan\u003eHelps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion \/ Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down \/ Natural anti-ageing actives help protect against free radicals \/ Natural antioxidants help defend against colour fade \/ Natural elastic bio-polymers increase strength, resilience and elasticity \/ Moisturising actives, with anti-humidity properties help to reduce frizz \/ Vitamins and natural oil actives help restore all types of damaged hair \/ Cell renewal complex (amino acids and vitamins) penetrates the hair cortex, fortifying the hair structure internally while providing an external protective film, which softens and protects the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePURE MIRACLE RENEW MASK with shea butter, almond oil \u0026amp; mongongo oil combined with pure complex (100% organic extracts) to restore ageing hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775333425,"sku":"9333680020374","price":99.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/ff946768-653c-4ae1-9448-f7c3cc50ee6b.jpg?v=1744851486"},{"product_id":"pure-miracle-renew-mask-250ml","title":"PURE MIRACLE RENEW MASK 250ML","description":"\u003cp\u003e\u003cspan\u003eHelps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion \/ Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down \/ Natural anti-ageing actives help protect against free radicals \/ Natural antioxidants help defend against colour fade \/ Natural elastic bio-polymers increase strength, resilience and elasticity \/ Moisturising actives, with anti-humidity properties help to reduce frizz \/ Vitamins and natural oil actives help restore all types of damaged hair \/ Cell renewal complex (amino acids and vitamins) penetrates the hair cortex, fortifying the hair structure internally while providing an external protective film, which softens and protects the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePURE MIRACLE RENEW MASK with shea butter, almond oil \u0026amp; mongongo oil combined with pure complex (100% organic extracts) to restore ageing hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775366193,"sku":"9333680019927","price":35.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/bce7ef47-1e61-438d-a04a-c60edf89f8d8.png?v=1753337840"},{"product_id":"pure-sacred-mask-1lt","title":"PURE SACRED MASK 1LT","description":"\u003cp\u003e\u003cspan\u003eOrganic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types \/ Enriched with selective treatment oils to enhance smooth, silky, healthier hair \/ Saturates hair with intensive moisture and seals it in, softens and deeply conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePURE SACRED MASK with miracle healing powers of Argan Oil and Shea Butter combined with pure complex (100% organic extracts) help to repair, soften and shine all types of fragile, lifeless hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775398961,"sku":"9333680020480","price":99.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/497f2cf7-2181-4f05-b1df-7ff65a0c1e7a.png?v=1776060206"},{"product_id":"pure-sacred-mask-250ml","title":"PURE SACRED MASK 250ML","description":"\u003cp\u003e\u003cspan\u003eOrganic Shea Butter, Argan Oil and Marula Oil restore moisture, soften and strengthen all hair types \/ Enriched with selective treatment oils to enhance smooth, silky, healthier hair \/ Saturates hair with intensive moisture and seals it in, softens and deeply conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePURE SACRED MASK with miracle healing powers of Argan Oil and Shea Butter combined with pure complex (100% organic extracts) help to repair, soften and shine all types of fragile, lifeless hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775431729,"sku":"9333680005869","price":35.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/7a269fd9-25dd-498d-9fdc-df5e148b5850.jpg?v=1743211439"},{"product_id":"pure-flourish-leave-in-treatment-200ml","title":"PURE FLOURISH LEAVE-IN TREATMENT 200ML","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eInstant lightweight nourishment \/ Designed to revitalise coloured, dry delicate hair \/ Enriched with nutrient-rich amino acids and porosity balancing extracts to nourish and protect hair \/ Infused with exclusive ‘pure complex’TM (certified 100% organic extracts) \/ Enriched with selective treatment oils to revive, protect and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003ePure FLOURISH LEAVE-IN TREATMENT is a lightweight leave-in treatment designed to revitalise coloured, dry delicate hair. Enriched with nutrient-rich amino acids and porosity balancing extracts to nourish and protect hair. 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Protecting the bonds from initial breakage as well as repairing broken bonds. Noticeably softens and smoothes hair texture. Exclusive ‘pure complex’TM (certified 100% organic extracts).\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775497265,"sku":"9333680020497","price":99.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/40e44bda-72f0-4311-b80e-f545870d1512.png?v=1744851439"},{"product_id":"pure-fusion-complex-bond-repair-treatment-150ml","title":"PURE FUSION COMPLEX BOND REPAIR TREATMENT 150ML","description":"\u003cp\u003e\u003cspan\u003ePrevents damage and repairs hair integrity from salon processes, adds shine and lustre to hair \/ Leaves hair feeling smoother, softer to touch, more resilient and manageable \/ Rebuilds chemically damaged hair improving hair colour intensity and protection against fade \/ Protects hair against UV, thermal and humidity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003eFUSION COMPLEX bond repair treatment prevents damage and repairs hair integrity from chemical salon processes. Protecting the bonds from initial breakage as well as repairing broken bonds. Noticeably softens and smoothes hair texture. Exclusive ‘pure complex’TM (certified 100% organic extracts).\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775530033,"sku":"9333680019767","price":33.26,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/e0da0947-d61c-420e-b185-0b361e1d5f76.jpg?v=1761188053"},{"product_id":"pure-fusion-complex-leave-in-treatment-200ml","title":"PURE FUSION COMPLEX LEAVE-IN TREATMENT 200ML","description":"","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775562801,"sku":"9333680020220","price":33.26,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/30b277f0-b894-47cc-a40d-a86472cc99ca.jpg?v=1743211434"},{"product_id":"pure-precious-ends-150ml","title":"PURE PRECIOUS ENDS LEAVE-IN TREATMENT 150ML","description":"\u003cp\u003e\u003cspan\u003eUnique organic Goji Berry Oil, Amino Acids, powerful antioxidants and beta-carotene restore and protect against colour fade and repair damage caused by heat, sun and chemical treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003ePURE PRECIOUS ENDS with goji berry oil helps to seal ends, locks in colour and protects against styling and UV damage. Exclusive ‘pure complex’TM (certified 100% organic extracts), repairs, smoothes and softens frizzy, damaged and long hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775595569,"sku":"9333680005524","price":30.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/207b6a1e-a56c-4e05-8e6d-601cf63a8958.jpg?v=1743211433"},{"product_id":"pure-creme-paste-lightener-150g","title":"Pure Creme Paste Lightener 150g","description":"","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775628337,"sku":"PCB150","price":35.18,"currency_code":"AUD","in_stock":true}]},{"product_id":"pure-plex-blue-bleach-lightening-powder-500g","title":"PURE Plex Blue Bleach Lightening Powder 500g","description":"\u003cdiv class=\"elementor-element elementor-element-fce3cfb elementor-widget elementor-widget-heading\" data-id=\"fce3cfb\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIGHTENING POWDER\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-03d64e1 elementor-widget elementor-widget-text-editor\" data-id=\"03d64e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOLVE PLEX is a protecting bond multiplier shielding and repairing the inner structure of the hair.\u003cbr data-mce-fragment=\"1\"\u003eBond multiplier protecting the hair structure as it lightens for the entire development.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTime saving, high performing, condition preserving, flexible mixing ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUp to 9 levels of lift.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNew technology means hair melanin is removed at a gradual rate to ensure even, clean results.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCooler lighter blondes.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEconomical.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775661105,"sku":"9333680026352","price":67.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/ceee215e-8608-41f4-871d-9efa25f51e23.png?v=1751935540"},{"product_id":"pure-plex-white-bleach-lightening-powder-500g","title":"PURE Plex White Bleach Lightening Powder 500g","description":"\u003cdiv class=\"elementor-element elementor-element-fce3cfb elementor-widget elementor-widget-heading\" data-id=\"fce3cfb\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIGHTENING POWDER\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-03d64e1 elementor-widget elementor-widget-text-editor\" data-id=\"03d64e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEVOLVE PLEX is a protecting bond multiplier shielding and repairing the inner structure of the hair.\u003cbr data-mce-fragment=\"1\"\u003eBond multiplier protecting the hair structure as it lightens for the entire development.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTime saving, high performing, condition preserving, flexible mixing ratio.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eUp to 9 levels of lift.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNew technology means hair melanin is removed at a gradual rate to ensure even, clean results.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eCooler lighter blondes.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEconomical.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775693873,"sku":"9333680005272","price":49.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/fdd086a3-dc72-473b-86a1-268863893992_bd865e81-86d9-450f-82a8-b5ca4886118e.png?v=1743211431"},{"product_id":"pure-eliminate-colour-remover-200ml","title":"Pure Eliminate Colour Remover 200ml","description":"\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"e6c4748\" class=\"elementor-element elementor-element-e6c4748 elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\"\u003eCOLOUR REMOVER\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-widget_type=\"text-editor.default\" data-element_type=\"widget\" data-id=\"c41ce38\" class=\"elementor-element elementor-element-c41ce38 elementor-widget elementor-widget-text-editor\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003ePure Eliminate colour remover corrects colour by gently entering the hair shaft and safely eliminating the links that hold together the artificial colour molecules.\u003c\/p\u003e\n\u003cp\u003eThese molecules are simply rinsed away in step 2 by shampooing the hair; restoring the hair to its original colour and leaving it healthy and conditioned.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA gentle ammonia free colour remover for oxidative colours.\u003c\/li\u003e\n\u003cli\u003eEffectively removes demi and permanent colour without damage.\u003c\/li\u003e\n\u003cli\u003eDoes not effect or shift natural hair.\u003c\/li\u003e\n\u003cli\u003eHair can then be immediately lightened or recoloured on the same day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775726641,"sku":"9333680024235","price":28.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/7e253faf-c3f5-453c-9056-abfd419fd371.jpg?v=1774409244"},{"product_id":"pure-extreme-cappuccino-60ml","title":"PURE EXTREME Cappuccino 60ml","description":"\u003cdiv class=\"elementor-element elementor-element-ec24036 elementor-widget elementor-widget-heading\" data-id=\"ec24036\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIFT AND DEPOSIT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb1c457 elementor-widget elementor-widget-text-editor\" data-id=\"cb1c457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEXTREME COLOUR is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially coloured hair. Extreme conditions as it colours.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy to use one step process.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast development time.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSix rich vibrant shades.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightens and deposits in one step.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasting vibrant colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e60ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775759409,"sku":"9353680622545","price":24.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/4c4cea4f-f3ac-4c1f-8204-7008b9544f29.jpg?v=1764740074"},{"product_id":"pure-extreme-copper-60ml","title":"PURE EXTREME Copper 60ml","description":"\u003cdiv class=\"elementor-element elementor-element-ec24036 elementor-widget elementor-widget-heading\" data-id=\"ec24036\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIFT AND DEPOSIT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb1c457 elementor-widget elementor-widget-text-editor\" data-id=\"cb1c457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEXTREME COLOUR is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially coloured hair. Extreme conditions as it colours.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy to use one step process.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast development time.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSix rich vibrant shades.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightens and deposits in one step.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasting vibrant colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e60ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775792177,"sku":"9333680022514","price":24.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/4c4cea4f-f3ac-4c1f-8204-7008b9544f29_97062028-9036-46f7-ac0b-606694dceae1.jpg?v=1773962161"},{"product_id":"pure-extreme-magenta-60ml","title":"PURE EXTREME Magenta 60ml","description":"\u003cdiv class=\"elementor-element elementor-element-ec24036 elementor-widget elementor-widget-heading\" data-id=\"ec24036\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIFT AND DEPOSIT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb1c457 elementor-widget elementor-widget-text-editor\" data-id=\"cb1c457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEXTREME COLOUR is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially coloured hair. Extreme conditions as it colours.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy to use one step process.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast development time.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSix rich vibrant shades.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightens and deposits in one step.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasting vibrant colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e60ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775824945,"sku":"9333680004558","price":24.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/4c4cea4f-f3ac-4c1f-8204-7008b9544f29_b607bd08-3143-4507-8a78-c0f716ee4c23.jpg?v=1779085628"},{"product_id":"pure-extreme-purple-60ml","title":"PURE EXTREME Purple 60ml","description":"\u003cdiv class=\"elementor-element elementor-element-ec24036 elementor-widget elementor-widget-heading\" data-id=\"ec24036\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIFT AND DEPOSIT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb1c457 elementor-widget elementor-widget-text-editor\" data-id=\"cb1c457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEXTREME COLOUR is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially coloured hair. Extreme conditions as it colours.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy to use one step process.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast development time.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSix rich vibrant shades.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightens and deposits in one step.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasting vibrant colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e60ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775923249,"sku":"9333680022545","price":24.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/4c4cea4f-f3ac-4c1f-8204-7008b9544f29_10cc2dfd-0a43-4c52-a5b9-a3bef24356d8.jpg?v=1764740138"},{"product_id":"pure-extreme-red-60ml","title":"PURE EXTREME Red 60ml","description":"\u003cdiv class=\"elementor-element elementor-element-ec24036 elementor-widget elementor-widget-heading\" data-id=\"ec24036\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIFT AND DEPOSIT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb1c457 elementor-widget elementor-widget-text-editor\" data-id=\"cb1c457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEXTREME COLOUR is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially coloured hair. Extreme conditions as it colours.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy to use one step process.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast development time.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSix rich vibrant shades.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightens and deposits in one step.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasting vibrant colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e60ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489775988785,"sku":"9333680022552","price":24.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/4c4cea4f-f3ac-4c1f-8204-7008b9544f29_c196518a-a8b9-4e38-93e6-715acc2ae2c5.jpg?v=1764740054"},{"product_id":"pure-extreme-sand-60ml","title":"PURE EXTREME Sand 60ml","description":"\u003cdiv class=\"elementor-element elementor-element-ec24036 elementor-widget elementor-widget-heading\" data-id=\"ec24036\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eLIFT AND DEPOSIT COLOUR\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cb1c457 elementor-widget elementor-widget-text-editor\" data-id=\"cb1c457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEXTREME COLOUR is a lift and deposit colour with intense reflects designed for creating the ultimate colour to lift both virgin and artificially coloured hair. Extreme conditions as it colours.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eEasy to use one step process.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFast development time.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSix rich vibrant shades.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLightens and deposits in one step.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLasting vibrant colours.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e60ml tube 1:1.5 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776152625,"sku":"9333680004510","price":24.1,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/4c4cea4f-f3ac-4c1f-8204-7008b9544f29_c1395a76-25f1-464f-ab67-bc08118495eb.jpg?v=1764740062"},{"product_id":"pure-artisan-blushing-peach-100ml","title":"PURE ARTISAN Blushing Peach 100ml","description":"\u003cdiv class=\"elementor-element elementor-element-03661d0 elementor-widget elementor-widget-heading\" data-id=\"03661d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003e\n\u003ch4 class=\"elementor-heading-title elementor-size-default\" data-mce-fragment=\"1\"\u003eCREATIVE COLOUR CREAM\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-2eee4eb elementor-widget elementor-widget-text-editor\" data-id=\"2eee4eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"elementor-widget-container\" data-mce-fragment=\"1\"\u003eARTISAN demi permanent colour creams are created for the artist within us all. Infused with certified organic complex and shea butter. The unique Artisan colour creams create bold to subdued reflects with endless customisable creative results. Artisan colour creams have long lasting colour performance and conditioning benefits.\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eAmmonia free + pH neutral.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePPD free.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100% certified organic complex.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePhytonutrients (shea butter + glycerin).\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDesigned to be used on pre-lightened hair.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePastelise with clear.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMicro pigment molecules for intense vibrant colour.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIntermixable.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e100ml tube 1:1 mix.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pure","offers":[{"title":"Default Title","offer_id":40489776250929,"sku":"9333680022088","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0032\/9282\/3601\/files\/1f552bda-3dd8-4f18-919a-f617d0d67e2f.png?v=1743211426"}],"url":"https:\/\/lebeauty.com.au\/collections\/aussie-made.oembed?page=24","provider":"Le Beauty","version":"1.0","type":"link"}