WHY HAIR TURNS BRASSY
There's literally nothing more annoying than having your dream blonde colour created only to watch it become brassy a few weeks later!
There are a few common culprits that cause warm brassy tones to sneak into blonde hair. One of the most significant factors is the porousness of platinum hair. Lifting hair colour leaves your follicle more susceptible to soaking up minerals and pollutants and product residue. Depending where you live, the water in your shower might be depositing minerals in your hair! If you live in an area known for hard water, consider investing in a water softener to minimise water deposits.
Brassy tones also tend to become noticeable as toner begins to wears off. After a salon colour service, toner works to counteract any orange or yellow shades that result after lifting. Over time, toner fades, making a purple or blue shampoo essential to prevent brassy hair!
BEST PRODUCTS TO BEAT BRASS
Purple Shampoo Eliminate unwanted brassy tones on blonde, highlighted and grey hair with Matrix's Total Results Color Obsessed So Silver Shampoo.
This purple shampoo clarifies hair to neutralise brassy tones and rid hair of dull yellow tones.
Silver Purple Shampoo Refresh grey or blonde hair with L'Oreal Professionnel's Serie Expert Silver Shampoo. Formulated with Amino Acids and anti-yellowing agents to eliminate unsightly brassy, yellow tones.
This colour clarifying shampoo, softens and enhances colour vibrancy leaving hair fresh and luminous.
Purple Shampoo Bring blonde hair back to life with Redken's Color Extend Blondage Shampoo. Formulated with ultra violet pigment to tone hair eliminating unwanted brassy tones and Triple Acid Protein to strengthen and brighten for healthy, refreshed hair.
For best results, use with Color Extend Blondage Care System.
Combat dreaded brassy tones on blonde or grey hair using Davroe's gentle Platinum Shampoo. Formulated with nourishing pure plant extracts for healthy, shiny hair and Natures Active Violet to neutralize unwanted brassiness and yellow tones. With an extra violet formula, this shampoo tones without irritation leaving hair fresh and vibrant.
Sulphate and Paraben Free. Davroe is natural, vegan and 100% Australian made & owned
PRO TIPS TO KEEP YOUR BEST BLONDE
1) Be mindful of the sun
The warmth of the sun can change more than just your skin colour. Ironically, the sun darkens skin while lifting hair colour. This is due to our skin cells being alive whereas our hair is not. The sun bleaches and lightens melanin in your hair. As hair is already dead, it will remain lightened until new hair grows in. By contrast, skin is alive and responds to sun damage by growing more melanin and ultimately darkening.
While hair lightening might not sound like a bad thing, sunshine is notorious for bringing warm tones to blonde hair. Whenever possible wear a hat in direct sunlight to prevent your blonde from turning brassy.
2) Stay careful around chlorine
Chlorine is a bleaching agent, meaning it can alter hair colour. We suggest minimising the amount of time you spend in the pool, and when you do dive in, make sure to rehydrate with a hair mask when you get home.
3) Keep up with colour treatments
BONUS tip: Ask your stylist about including a bond-protecting system in your service. Colour bonding treatments help to protect each strand of hair during the lightening process. You've likely heard of Olaplex, one brand of bond builder. We carry three alternative and competitive systems - OSMO Chromaplex, Matrix Bond Ultim8, and HiLift Cureplex.