Australia is becoming one of the most sun-smart countries in the world. Public perception is extremely wary of natural UV rays, leading to a rise in sunless tanning of all types! The tanning industry is constantly changing, but it's important to stay ahead of the trends to tailor your salon advertising and retain your clients!
One of the major trends to take into account is the rise of self-tanning enthusiasts. Social media is becoming a marketing machine when it comes to selling skin-enhancing tan products. Don't be discouraged, instead read on for our tips to make the most of retail tanning products!
The second major trend we see in the forecast is the demand for a quicker spray tan without sacrificing results. For special events or a summer-long tan, your spray tan clients will be seeking express tans this season. Read on for our favourite spray tan solution that delivers all the bronze in a fraction of the time!
More and more women (and men!) are becoming aware of the benefits of professional spray tanning. Not only does a spray tan save your skin from harmful UV light, it also offers the security of a professional technician to help you avoid streaking! This year we expect to see many clients coming into the salon seeking a super quick tan that doesn't skimp on colour! For serious bronzing in a fraction of the time, we adore St.Tropez' Express Mist. This professional spray tan solution lets your client control the depth of their tan. This innovative formula provides three different finishes in 1-3 hours development time. For lighter-skinned ladies or first-time tanners, suggest a rinse off time of one hour for a light, sun-kissed glow. For medium skin tones and experienced tanners suggest a two hour rinse time for a natural and noticeable golden glow. For darker skin tones or those that prefer a dramatic tan, suggest a three hour development time for a stunning dark tan!
As the world of Instagram Influencers continues to grow, we expect to see many women finding inspiration to take tanning into their own hands! From Bondi Sands to Mine Tan, many of our favourite professional tanning companies offer their own easy-to-use retail ranges! Our Instagram feeds are always full of stunning influencers rocking the best types of tan including Bondi Sands Ultra Dark Foam and Mine Tan's Super Dark European Violet. After a spray tan, these products make an excellent upsell for clients looking to try out tanning at home. Set your clients up for success by promoting the proper prep too! Suggest these 3 products to help your client create the perfect skin base:
1) Mine Tan Bronze Away Exfoliating Mitt Nothing stops a smooth tan like dry skin! Keep your clients from causing streaks by reminding them to exfoliate 24 hours before applying their at-home tan. We absolutely love this Exfoliating Mitt by Mine Tan. Made out of 100% natural fibre, this Mitt magically removes dead skin cells to promote a smooth base ready for self-tan. Can be used as a dry buff or with water.
The next prep product we love is St.Tropez's beautiful body polish! This gentle scrub is the perfect partner for a professional exfoliating mitt. While common exfoliating products can leave the skin scratched and dry, St.Tropez' polish is designed with smooth round beads that roll over the surface of your skin without causing damage.
Last but not least, return a rich moisture to your skin to ensure a long-lasting tan! Formulated with a blend of essential oils and aloe vera to nourish the skin, use this lotion after exfoliation to return moisture and smoothness. Bonus: this moisturiser can also be used daily after applying your tan in order to keep your skin soft and lengthen the life of your colour!
Image Credit: @MineTanBodySkin