Have you ever felt like your salon marketing strategies were getting a bit stale? Once your business is setup and your branding is locked in, it can be tricky to stay inspired and creative while promoting your services.
Everyone loves a photo op - especially in a beautiful salon setting! Whether you offer hair, makeup or nail services, there's a good chance your client will be seizing a few selfies during their visit. A great before and after photo or Instagram shoutout can quickly help you score new followers and fans! Take the extra step of encouraging your clients by creating photo opportunities with your salon interior.
Focus on finding ways to incorporate your brand colours. For example, if your logo and branding is primarily black and white with gold accents, find ways to replicate this look across your salon! Find unique frames, jars, art and accessories to encorporate bits of your brand colours throughout your workspace! It's important to think about your overall theme and aesthetic. Your entire interior should represent your branding and create beautiful opportunities for clients to capture content.
Another idea we love is implementing an eye-catching piece of artwork or neon signage. Investing in a visually appealing piece of wall decor pays off in compliments and clicks! With their fresh new look and confidence, your clients will be keen to snap a few pics in front of your wall installation!
In-salon selfies and photo op's aren't the only way to catch your clients attention on social media! Promote your beauty business by sharing high quality video content Instagram now offers more opportunities to share video than ever!
Anytime you have a special event occuring in-house creates a perfect opportunity to capture live video! For example, try setting up a live stream during a colouring workshop or a company photoshoot! Not only will this capture the attention of your followers, but also educate them on the types of services you offer and invite them to register for your next workshop or special event. Live streaming is also a fantastic way to network during conferences and expos. Simply capture content and tag the event page or location to help fellow beauticians connect with you. You'll be able to increse your brand awareness amongst like-minded individuals at the same event or those searching through the same hashtags.
Creating a YouTube channel is another way to create a more engaged following. For a bit of inspo check out our Le Beauty channel for fresh tutorials and a tour of our showroom!
Email marketing has long been loved by makeup artists, hair salons and at-home professionals. Sending out promotional emails during sales and special occasions is a reliable way to make sure your clients stay informed and remember to lock in their next appointment! BUT have you considered starting a regular monthly newsletter? Rather than just promoting your sales and specials, get more personal with your clients by sending out a community based newsletter every month! Focus on including content that doesn't revolve arounds sales. Keep your monthly newsletters friendly, interesting and engaging. Taking an educational or informative approach will help your clients feel more connected to your business beyond their regularly scheduled appointments. Make sure to include photos of your staff and share stories of the exciting moments your business has had throughout the month!
As a beauty professional, you have the privilege of knowing heaps of tips and tricks that might not be second nature to the public. Working with nails helps you build a bank of knowledge about cuticles, polishes and acrylic enhancements. Things that might seem obvious to you may be totally unknown to the public! With that in mind, it can be a huge burden to handle bad habits of your clients. Remember, you have the upper hand! It's crucial to keep calm and patient with your clients to help them learn to treat their nails better!
Although it might be a common habit, nail biting is a huge pain when it comes to providing the best look for your clients! Painting a beautiful french manicure can be a difficult task when your client has virtually no free edge! For clients with a biting habit, we suggest promoting acrylic enhancements! A durable acrylic or dipping powder coating works as a shield to prevent biting to help natural nails grow long and strong!
Unfortunately, biting doesn't always stop at the nail! Some women have trouble kicking the habit even while wearing acrylics. Although acrylics cover natural nails, they leave the cuticle exposed. Some women have trouble kicking the nail biting habit and tend to terrorize their cuticles! This can make your job as a nail tech extra challenging. We recommend suggesting alternative habits such as chewing gum to distract them from their desire to dig into their cuticles. You can also recommend a nourishing cuticle oil to reduce dryness and dull the temptation for biting.
Every nail tech knows, its important to remove gel polish responsibly! Many women make the mistake of assuming that gel polish can be peeled or picked off as easily as traditional polish. The curing process of gel polish means it's bonded to the natural nail with greater strength and durability than traditional polish. Make sure your clients know the difference and avoid peeling or picking off gel polish! Invite them to return to the salon for soak-off removal OR to purchase their own acetone or soak-off kit to take off old gel polish at home.
Some women see nail salons as a luxurious treat-your-self moment; others see it as a triweekly trip that takes away from their busy schedule. For busy clients, it can be hard to sit still and tune out of their busy schedule during their nail service. Some women simply can't resist the urge to check their phones or fiddle with their fingers, resulting in smudging of the nails while setting. If smudging does occur, politely remind your client that it's important to give their nails the time they deserve to create a durable seal! After all, it's in every clients best interest to get the strongest longest-lasting nails possible! Try to engage your client in great conversation in order to keep their mind occupied and their hands still!
Let's start with the basics! Type 2 diabetes is best known for compromising the body's ability to metabolize sugar. However, this multi-faceted disease can also lead to issues in blood flow and circulation. Any activity which requires a diabetic to sit still for long periods of time can aggravate their condition. Therefore, it's important to be aware of the special precautions you can take to help your diabetic clients stay comfortable and cared for during your services! Here are some tips for tailoring your pedicures to diabetic clients.
Not all diabetics suffer from an abnormal level of numbness or circulation problems, therefore the main responsibility lies in your client to inform you of their personal level of risk. However, certain clients may avoid mentioning their condition for fear of being difficult or because they assume it won't be an issue. Know what to look for in order to prevent circulation problems before they occur! There are a couple of warning signs you can count on to alert you of a compromise in blood flow.
Water temperature is another tell-tale sign for circulation issues. Take notice if your client continually asks you to raise the temperature of the water in their pedicure basin.
If your client does not appear to be responding to a normal level of heat, they may be experiencing numbness.
If you notice any of the above warning signs, open up the conversation with your client. There's a tactful way to work health into your regular client conversation. Begin by asking broad questions such as "Do you ever get tingling or numbness in your toes or feet?" or "Do you find yourself getting cramps in your feet or calves?" These questions will open the door for your client to voice any concerns they may have avoided mentioning before the service began. Sometimes all it takes is a single question to make your client feel comfortable and confident in disclosing their health issues with you.
Once you've had a chat with your client and confirmed their circulation troubles, proceed with a delicate hand! Assure your client they should feel free to inform you if they're feeling any discomfort throughout the remainder of the service. As for you, take it upon yourself to be extra delicate and attentive to detail. Take extra caution when working with the cuticles and trimming your client's toenails. Avoid adding unnecessary pressure to the sides of the nailbed to prevent cramping.
We recommend minimizing the soak and softening time for your clients if they suffer from circulation problems. One of our most popular brands for pedicure services is the medi-minded Footlogix. Their pediceutical products are created with foot health in mind. Visit Footlogix's online resource for more info on how to tailor your product applications to diabetic clients.
"Will it hurt?"
"What about ingrowns?"
"How do I deal with aftercare?"
"Is this ok for sensitive skin?"
The key to calming these worries is to deliver results! Many women (and men!) become sceptical about waxing after having a bad experience at-home or with an unqualified wax tech. Delivering comfortable quality results is easy when you have a trained professional using the right products! That's why we're pleased to announce the arrival of one of Australia's finest waxing and skincare brands:
Lycon is an Australian brand with a well-deserved reputation. Their products contain high quality resins, beeswax and aromatherapy ingredients. Lycon is not only a wax company, they're a full service waxing system! Their products include pre and post-care that caters to sensitive skin and delicate areas.
The best way to begin with Lycon is to try out one of their high-value kits! Let's take a look at the different kits available for your custom salon needs:
This starter kit is perfect for salon's or at-home professionals new to Lycon! This kit gives you a great spread of tools, accessories and waxes for facial, brazillian and full body waxing!
The Salon starter kit features Lycon's signature wax formula. This smooth professional wax is virtually pain free to help eliminate client concerns and scepticism. The included disposable application tools enable you to deliver safe and sanitary waxes.
The most delicate areas deserve the best waxing products on the market! Lycon's Pinkini Brazilian waxing kit was designed with sensitive skin in mind.
Successful salons know that providing the most professional, comfortable and effective brazilian and Bikini waxing experience promotes client loyalty, repeat appointments and word-of-mouth recommendations. The Pinkini brazilian Care Kit allows you to provide the most amazing brazilian waxing experience from start to finish!
The Pinkini kit includes wax, cleansers, oils and after-care lotions to prevent redness, irritation and ingrowns for a beautiful bump-free bikini line!
Facial waxing is often the quickest wax service offered by salons, however they must be done with precision!
Lycon's LycoPro Baby Face waxing kit is designed for precise waxing of eyebrows, lip, chin, nose, ears and neck. The compact size of LycoPro's baby wax heater is perfect for mobile services, makeup artists and small workstations.
Show your client's they're in good hands with this specially formulated facial waxing kit.
Breaking into the beauty industry takes passion and persistence. Getting back into beauty after an extended break can be even more challenging.
If you've had a taste of working in the industry, you know how rewarding it can be. A career making people feel their best is something to cherish. Whether you've got a passion for nails, hair or makeup artistry, its important to keep up your craft to stay employable. A maternity leave or extended time-away can make it seem intimidating to start your career again. However, with the right research, practice and approach it can be a breeze to jump back into the field you love.
The beauty industry is constantly evolving. With new nail and beauty technologies always emerging its important to do your research and find out what's changed since your career break. Get online and read through a few beauty blogs and magazines. Reach out to your old work connections and invite them to have a chat. Networking with your past co-workers is a great way to catch-up on the trends and techniques you've missed out on.
Much like the very beginning of your career, finding a mentor to guide your work can make your career transition smooth sailing! Maybe there's a local salon owner you've always admired or a nail technician who's Instagram you drool over; reach out to your inspiration and ask for a little guidance! Most beauticians would be flattered by the shoutout and happy to help! If you're looking for hands on help, why not sign up for a course! You can ask your mentor for advice on courses they may have taken in the past or classes they've had their eye on.
Hearing from someone who'se at the forefrunt of the industry will assure you that you're taking on the right training!
If you're ready to take on training, we offer a variety of classes that cover a wide range of skills. Check out our beauty courses today!
Once you've had a chance to get some guidance, take your time and get your homework done! The best courses offer the most benefit only once put into practice.Stock up on high quality nail products, makeup, waxing or lash & brow supplies to practice your handywork at home! Getting back into the industry requires some serious time and effort. Not only will you be able to ace your interview, you'll feel confident around clients knowing you've practiced to your full potential!
Now that you've brushed up on your skills, it's time to start applying! Have a look at the salons, businesses and opportunities in your area. Reach out to potential employers and express your keen interest in transitioning back to work under their guidance. Keep in mind, finding work again may require some patience. A career gap can happen for many reasons, however it usually means your job hunt takes a little longer.
Don't let the delay drag you down! Trust that your perfect job is out there and continue hunting with confidence.
After all, they say confidence is the best accessory you can wear!
Read more »
There's no denying that Glamcor has changed the game when it comes to vanity lighting. Their professional lighting can be seen in some of the top salons and home studios across Australia. Their flexible LED lighting and stunning studio sized mirrors are an absolute treat to work with. Glamcor continued their glam slam with the launch of the Riki retail line. Riki's first edition (the Skinny) has become one of our best sellers! The original Riki became Insta famous for her brilliant Bluetooth selfie function and ultra-flattering daylight settings. She became the bestie of many bloggers, YouTuber's and influencers around the world.
The time has come for Riki to share her spotlight. Introducing two new counterparts to Riki's Glam squad - Say hello to the Riki Cutie and Tall!
Think of these products like Riki's new big sister and mini-me! They offer all of the family resemblance with the addition of their own unique traits and benefits! Expanding the family means that there's a Riki for every generations need. For professional lash and brow techs or beautician babes, the Riki Tall takes your workstation to the next level! If you're always chasing glam on the go, the mini Riki Cutie is your perfect companion!
Let's start with Riki's long and lean big sis. The brand new tall edition takes your glam station a step further with her longer body and full-sized lighting spectrum!
She towers a whopping 40cm over the original Riki and offers 28cm extra width. All of this extra height means you've got even more space to make makeup magic! We love the tall because it's a fantastic professional upgrade. Lighting up more of your space means you can make sure you're always rocking your best work!
Just like her original inspiration, the Riki tall features lust-worthy LED lighting. With five custom dimming settings, she can be set up in any studio and still make makeup magic. With just the touch of a finger you can adapt the lighting panel to mimic daylight, whether you're working in darker conditions or battling to balance fluorescents.
Rest assured, Riki's big sis is not nearly old enough to forget about taking selfies! This new modelesque mirror is fully Bluetooth enabled so you can attach your smartphone and snap away! Bigger & brighter! Riki's big sis is the professional product you've been waiting for.
Take your love for Riki up a notch with this full-sized salon quality vanity mirror!
Get ready for your new crush-worthy accessory! Riki's baby sis has got adorable written all over her. This amazingly practical mirror is perfect for staying glam on the go. This pocket sized pal is the size of a smart phone, meaning she's sleek, slim and even more portable than the original Riki Sklnny!
Already making waves on Insta, the Cutie might be small but she's still Riki-style mighty! With three dimming settings and shater-proof glass the Cutie is adaptable to any setting and keeps her cool in purses or bags while nestled into her soft-carrying sleeve. The Cutie also features a convenient finger ring for ultimate flexibility when applying makeup. She also has a handy leg stand which lets you set up your perfect lighting on any table! You'll never be caught anywhere without your perfect light thanks to Riki's portability.
It's easy to see where this pocket pal got her name. There's no denying the cuteness of the mini Riki! Perfect for glam on the go, the Cutie is sure to be a gamechanger in your beauty routine!
Talk about a family affair! Shop this dynamic trio today to complete your perfect glam squad!
Gone are the days of flipping through phonebooks and classifieds. When it comes to finding a new nail tech, hair stylist or lash master, millennial consumers are all about the visuals!
The modern day beauty queen likes to see what they’re going to get before they get it! They like to make sure they’ll love the results before they commit!
Using natural lighting to your advantage is a huge help in highlighting your work. The ideal light strikes in mid-morning, but of course it's not always possible to capture your work at that time! If you're finishing up a client late in the day or in the evening it's important to use the highest quality synthetic lighting to mimic natural light!
Until recently, the henna plant was best known for the beautiful body art it produced. This skin staining plant dye has long been used in parts of India, Southeast Asia and Eastern Europe to create floral body art and decorative facial makeup.
Henna first worked its way into Western culture as a natural alternative to synthetic hair dyes. Pregnant women and those looking for more wholesome ingredients have started turning to henna to darken hair without the harsh ingredients of salon dyes. Most recently, henna has combined it's skin staining and hair dying properties for the benefit of brows!
If you offer brow tinting services, there's a good chance henna dye has found it's way into your practice! Not only do clients love its natural properties, its also got serious staying power! Henna dye lasts noticeably longer than traditional tinting, while staining the skin below the hair for added drama and fullness.
If you're new to henna dye or a bit unsure about how to promote it, look no further! Here's everything you need to know about henna brows compared to traditonal tinting.
Henna is currently trending for a reason! Many women want the look of full brows that microblading can offer, but don't want the pricetag or commitment of a full cosmetic procedure. Henna is a beautiful compromise - it creates the illusion of fuller brows by staining the skin, much in the same way microblading creates the appearance of extra brow hair.
Another reason clients adore henna is its ability to last longer than traditional tint! With proper application and aftercare, henna should last upwards of a month! Compared to traditional tinting which
One of our most popular brands, Elleebana recently launched a stunning collection of henna dyes! Their highly pigmented dyes deliver a attoo effect that lasts up to 6 weeks - that's some serious staying power! Get yours today!
With colour that lasts a month or more, making sure your client gets the shade they crave is essential! With that in mind, henna offers another major selling point! If you client is inbetween shades or wants to mix tones, you're welcome to combine colours! Achieve the perfect medium brown or amber tone by mixing two or more colours into a custom blend! Many ranges of henna offer enough colours to cover the bases from blonde to black, however to get the most precise colour match, mixing is a great option!
Henna has a higher staining power than traditional tinting, making it important to master a clean application! To get the best results, it's important to make sure the brow area is properly prepped. We recommend rocking a great brow shampoo and exfoliant. This will cleanse off any oils or dead skin cells that could interferew with the dyes adherance to hair and skin. Next, make sure you have the right applicator tools to help you achieve the perfect arch. Using a fine cosmetic brush or doe tipped applicator makes it easy to keep dye contained to the exact brow shape your client desires. If you do have any mistakes or stray dye, quickly correct it using a small amount of remover on a new applicator.
Of course, like any new cosmetic technique, there are a few cons to have your clients consider. First, the familiarity of tinting may make it the better choice for certain clients. A simple brow tint is quick and virtually commitment free. This low cost technique is wallet friendly and still offers great colour for those looking for a quick and easy brow enhancement! It's also possible that your client may not actually need the skin staining properties offered by henna! For ladies with naturally thick brows looking to keep the colour but minimize volume, henna may not be the best choice! The tattoo effect delivered by henna dye is perfect for adding the illusion of thickness, and may overpower ladies with naturally lush brows!
Overall, we're huge fans of the henna brow trend! It takes tinting up a notch by adding a tattoo effect and longer lasting skin stain!
Suggest henna for your clients if they're looking to create fullness and stretch out their visits a little longer while keeping their brows game stronger than ever!
Read more »
"I want it short, but not too short, kind of round, a little funky. Make sense?"
We've all been there - face to face with a client who knows exactly what they want and expects you magically to do the same!
Much like a romantic relationship, communication between stylist and client is key - men's hair cuts are the prime example!
With such a wide variety of trending cuts, tapers and flares, it's important that you talk the talk to get your clients a look they actually want to rock.
Let's break down those communication barriers to help you score happy clients and stay a cut above your competition.
A technique many women use to show their stylist the colour they want; encourage men to get visual! Chances are, whether it was on a celebrity or a buddy of theirs, your client has probably seen the cut they want. If you're having a hard time guessing what look they're getting at, save yourself some trouble by asking if they have a photo or celebrity cut in mind that you can channel! This sets you both up for success and opens the door for better communication!
If your client doesn't have a photo and can't think of a good celebrity example, use a process of elimination! They may not know the correct terms to use, which means you'll have to break it down to determine the look they're after! Use your knowledge of men's cuts to your advantage! Lead the conversation by taking the time to explain a couple terms and finding out if that's the style they seek. For example, teach your client about the difference between tapering and fading to assure you don't cut into a fade when they were simply after a tapererd look!
Once you've sorted out what style your client is into, get particular about their perspective on length! Use hand measurements to demonstrate what a 3mm cut looks like. Work your way up to help them visualize what length they want on the sides, top and neckline. If your client is looking for a longer cut, make sure you ask them about texture. This will help you determine which tools you should use. For example, if your client uses the words "choppy" or "layered" to describe their ideal look,you know not to jump straight in with a close-cutting clipper! Don't just ask about the top and sides, make sure to suss out the sideburns as well! Use "top of the ear," "middle ear" and "bottom of the ear" to find out what they have in mind.
Pro tip: Length is always the most troublesome part of trimming. Whether for men's cuts or women's it's wise to err on the side of caution!
Your client can always speak up and ask you to "take a little more off the top", but they certainly can't ask you to rewind!
By this point, you and your client are probably chatting like old friends! Why not see if they want to finish their cut with a popular pattern!
No need to go as bold as the brave gentlemen on the right, but a little pattern can add huge personality!
If your client is keen, you'll need to use the right tools to deliver the detail you offered! Make Wahl's Professional Detailer T-Wide Trimmer your weapon of choice! This top-of-the-line trimmer is a variation of the original detailer, now with a wide 38mm blade. From simple line work to funky feathers, this is the perfect partner in crime to help you deliver your absolute best!
Check the Neck
Once you've got the top, texture, sideburns and pattern sorted, it's time to tie it all together with the neck! Make sure you check with your client to find out what kind of neckline they'd like!
Here's a few suggestions if they don't know what to say!
PC: ties.com, Blocked, rounded and tapered necklines (left to right)
This option is great for every guy chasing a clean tidy style. It's a flattering look that creates an elongating effect on the neck.
Let your client know that it may however require frequent touch-ups and maintenance to stay sharp.
A variation of the blocked neckline, the rounded option simply cuts the corners in a less sharp shape. The rounded corners are a bit easier to maintain if your client doesn't want to commit to the blocked neckline.
This look requires the least maintenance and is the most forgiving as your clients natural hair grows back in. The tapered look follows the natural neckline and gets shorter towards the back of the head. This is the safest pick if your client doesn't offer you a preference!
Nowadays this beauty buzz word has made it's way into the nail industry. Ombré nails are a trend we absolutely adore!
The most sophisticated blend on the market - french ombré is an amazing twist on a traditional french manicure! Lately we've had heaps of messages about ombre nails! We've taken the hint and put together a list of the best products for achieving flawless French Ombré nails!
One of the most amazing ways to achieve a smooth and subtle french ombré is with the amazing Polygel! If you're not already offering PolyGel services to your clients, you're in for a treat! PolyGel is an amazing hybrid formula that combines all the benefits of acrylic and hard gel.Po
PolyGel is built for blending, making it an amazing option for ombre nails! To achieve the best french blend, opt for a soft pink combined with bright white!
According to our awesome trainer Anh, the best way to achieve an ombré with Polygel is to start with bright white at the tips, cover pink throughout the middle of the nail. Finish by applying light pink over top of the entire nail bed in order to marry the colours together in a smooth transition.
Check out this gorgeous french ombré look created by Anh! The perfect soft blend for flawless wedding nails!
For those who prefer to stick with a more traditional technique, we've got a great hack to help you achieve a seamless ombré look!
Once you've chosen your french shades, you'll want to enlist the help of a latex sponge to achieve a soft blend between your white and pink polishes. Begin with the light pink and apply one coat to your entire nail bed. Next, use a plastic sheet to blend both colours of polish. Simply paint on a small amount of each, making sure the two colours are very close together, almost overlapping, Using a toothpick, swirl the two colours in the middle to create a blended strip of pink and white. Next, take your sponge and dab it directly over the nail polish a couple times to pick up the blended colour gradient. Finish by dabbing the sponge directly on your nail, moving it up and down a few times to transfer the polish.
Here are some of our favourite shades to achieve your perfect look!
PC: Lulu's Blog
Our ombré nail system of choice, acrylic dip is our favourite way to achieve an awe-inspiring ombré! Use a small brush to help you apply the loose powder over the nail. The fine particles of acrylic dip make it easy to dust colour over the exact portion of the nail you'd like to cover.
" Creating an ombré effect with a dipping powder if so easy and effortless. Another great thing to try is using eye shadow dust, such as the Runway Room loose dust, and using an eye shadow brush to lightly tap into tacky nail polish or the tacky layer of gel polish. I do a lot of ombré-ing that way!"
- our GM / superhuman beauty expert Rachael
Specific shades we reccomend:Gelish Dip in Arctic Freeze (perfect for creating a crisp white for tradirtional french or a beautiful tip to blend into ombre.)