Whether it's a nail service, a fresh tan or a makeup look, anything that makes you look and feel your best can be a bit tough to give up. One of the most addicting beauty elements, lashes can completely transform a face! Over the past few years, lash extensions have become a sought-after service for tons of beauty addicts in Melbourne and around the globe. While lash extensions can bring out the best in your clients, every so often some ladies choose to take a break.
If your clients are looking for a break from lash extensions, temporary false lashes can provide an easy solution. One of our longtime faves, Ardell false lashes have become a major playor in the retail market. From full strip to individual accents, Ardell's extensive range of glue-on lashes have become some of our best-selling products. Ardell has recently launched a new range of retail lashes with a game-changing technology.
This glue-free method is a zero-mess alternative for strip lashes. While they may sound too good to be true, these magnetic lashes really do deliver stunning lash looks from the comfort of home. There are however a few important tricks and tips needed to make the most of these magnetic wonders.
Ardell's Magnetic Lashes are available in two full strip sizes and two smaller accent sizes. The video showcases the full strip magnetic lashes in action. In the package, these lashes look nearly identical to traditional retail lashes. The key difference is the mini-magnets built into the false lash line. Each pack contains one set per eye, each with an upper and lower set. The magnets on each side lock together to secure themselves to your natural lash line.
The video, by Ardell Pro Artist Yamima Salahieh, demonstrates the application of the Full Magnetic Strip Lashes. To start, apply a volumizing mascara to natural lashes. This will help create a smooth blend between the natural and enhanced lashes.
Next, remove the upper lashes for your right eye. Place and lightly pinch along the upper lash line. Follow by removing the lower lashes for the right eye and place underneath your natural lashes. Use a pinching motion again to trace along the lash line and lock the magnets in place. Simply repeat the same process on the other eye. No adhesive needed!
As for removal, gently roll your index finger and thumb in opposite directions to release the magnetic lock. The lashes will then slide off of your eye and can be unlocked from one another by continuing the same rolling motion.
The lashes are completely reusable. Neatly place them back into the package, no formal aftercare is needed.
The video above demonstrates an experienced application of Ardell's Magnetic Lashes. While your industry experience may provide you with the skill to succeed on your first time, it's important to understand what could go wrong and how to prevent it.
1) Mirror Image - When it comes to self-application, no need to go in blind! Take advantage of a small makeup mirror to help you get a better visual on your lash line. The perfect mirror for the job? The RIKI Cutie by GLAMCOR! This smartphone-sized mirror is lined with LED lights to perfectly light up your lashes! The Cutie also comes with a wearable finger ring to help keep as much of your hands free as possible during lash application.
2) Line it Up - The trickiest part about applying magnetic lashes is lining them up. In order for the mini magnets to lock in place, you need to get the correct alignment. Like many beauty products, practice makes perfect! The first few times you apply, you may have trouble getting the lashes close enough to your natural lash line to make them look natural and sit comfortably. Rest assured, the more familiar you are with the product the easier your applications will become. We suggest taking advantage of the "wiggle" technique demonstrated in the above video. The same technique used for removal can be used during alignment to wiggle the lashes closer to your lash line.
3) Alternate Application - If you find the traditional application instructions just aren't cutting it, try to flip and reverse them! One of the common issues magnetic lash beginners have is getting the top lash to stay in place before attaching the lower lash. An alternate way to apply is to begin by placing the bottom lashes on first. Open your eye and place the bottom lashes under your natural lash line. Close your eye to hold the lower lash in place while picking up the upper lashes. Then place the upper lash on top of your natural lashes, lining it up as closely as possible. Some women find this reverse application helpful in creating the best alignment and securely locking in the lash magnets.
The warmer days of spring are upon us and in just a flash summer will arrive. In this phase of transition, you're sure to start noticing clients coming in requesting major hair changes. We could go on to offer advice on healing heartbreak, but it's a bit out of our field of expertise. What we can offer instead is a trend report on this seasons hottest hairstyles!
One of the biggest trends we expect to see taking over salons this season is the jaw-skimming bob. This cool-girl cut has become totally trendy thanks to celebs including Hailey Baldwin and Dua Lipa. Suggest this look for clients chasing a low-maintenence cut with serious style. To keep this cut looking chic, enlist the help of GHD's salon styling tools. Whether your client prefers to keep their bob pin straight or add a little wave, we stock the perfect GHD tools to do the trick.
Depending on your clients hair texture, a jaw-length bob might need a bit of help to hold its shape. To best show off the bluntness of their new cut, advise your clients to choose a pin straight style. GHD's Mini Gold Professional Styler is the perfect tool for precise styling of shorter locks. These tiny straighteners allow you the maximum mobility when taking on shorter styles. The Mini's narrow plates are perfect for flattening cowlicks and creating perfect pin-straight lasting locks.
For slightly longer blunt-cut bobs the GHD Wave Wand lets you create the exact amount of curl you crave, even on shorter cuts. With a 38mm - 26mm oval shaped barrel the wave wand lets you create edgy, deep, shimmering waves and glamorous movement.
Unlike the previous trend, this look is less about the scissors and more about styling. One of the most stunning looks we expect to see this coming summer season is ultra-long rapunzel length locks! If your client is lucky enough to be blessed with hair that grows like a weed, help her keep it that way! Maintaining a waist length mane is all about the proper haircare routine.
For Thick Long Hair: For the client blessed with full, thick luscious long locks, we reccomend Matrix Biolage HyrdraSource Shampoo and conditioner. This duo packs a punch of hydration, which is essential for thick textured hair. Thick hair is especially prone to dryness. If your clients hair is both long and thick, the natural scalp oils may not be properly spreading throughout the length and ends of the hair. The result can be troublesome split ends and severe breakage. HydraSource shampoo and conditioner are the perfect tag team to balance moisture and restore strength in thick long hair.
For Thin Long Hair: If your client has all the length but lacks hair volume, offer help with a lightweight lifting shampoo. We love Matrix's Volume Bloom Shampoo for a noticeable lift that doesn't leave hair greasy or stripped. Volume Bloom provides lasting body to help take thin long hair to the next level.
PC: instyle.com, wireimage.com, gettyimages.com
For Wavy Hair: While waves tend to be one of the most saught after hairstyles, naturally wavy girls sometimes crave a little more texture. Lift up limp long waves with Matrix Total Results Rock it Texrture Shampoo. This wave-friendly formula adds body and bounce while helping to enhance natural wavy texture.
For Very Curly Hair: Keeping curly hair in great condition can be a challenge, especially with a lot of length involved! Matrix Results helps target curly girls with the Total Results Curl Please Shampoo & Conditioner team. These two curl saviours are designed to promote definition and bounce while reducing dryness.
What better time to play with bold colour than the bright days of summer! Some of the top trends we expect to see this season include pastel hues, peachy pinks and rich chestnut brown. Browse our extensive collection of salon quality hair colours to help your clients get the shade they crave.
As you know, creating colour masterpieces can cause a bit of stress on your clients' hair. Prevent damage before it occurs by using the revolutionary Bond Ultim8 System during your colour services. Like insurance for the hair, this game-changing system helps prevent bond breakage during lightening services. Your clients will bloom with joy knowing that the integrity of their hair is in tact with their perfect colour on point!Read more »
From feminine frocks to striking headpieces, we absolutely love scoping out the seasons trends! One of the finishing touches, makeup can make or break a Spring Racing look! Whether your client will be rocking a bold bright dress or more subdued attire, make sure you've got a plan to get their makeup on point!
With the Melbourne Cup right around the corner, we've put together the top 3 makeup looks to try for the 2018 Spring Racing Season!
Our first Spring Racing look is the perfect pick for ladies looking to compliment a bold fashion choice! According to Trend Spotter, vibrant block hues of red, yellow, green, pink, or purple wiill be a winning look at the Melbourne Cup! If your client is on board with this fearless fashion trend, suggest a softer makeup look to prevent clashing. Start by suggesting a daytime twist on the signature smokey eye.
Our resident makeup artist Vy loves using Runway Room cosmetics to achieve a universally flattering smokey eye. "When most women think of smokey eye they picture an evening look," says Le. "A smokey eye can be adapted for day or night, and can be a great choice for someone who wants to compliment their dress without overpowering it."
Finish off this subtle polished look with a natural nude lip. We absolutely love Runway Room's Lip Prep for dreamy soft lips and a dash of effortless colour. This nourishing lip gloss keeps your lips in prime condition with exfoliating and hydrating properties. Re-apply throughout the day as desired, without stressing about smudging. If you're looking for a little more colour Vy recomends a light pink shimmer gloss like Fairy Lights.
This look is a little more bold, with an eye-catching red and a hint of gold!
Tiered dresses in pastel pink hues are the second fashion trend forecasted to take Spring Racing by storm! If your client opts for this chic fashion choice, encourage them to up the drama with their makeup palette! A soft pastel dress pairs perfectly with a golden bronze eyeshadow palette. Depending on your client's skin tone and preference, begin with a neutral base and build up the bronze to suit their style.
"A classic never dies," says Vy. She recommends suggesting this look to clients who love a traditional formal glam.
We suggest working with golden hues of Runway Room's eye dust. These professional shadows are available in both pressed powders and loose dust. Consider your client's skin tone and begin with an appropriate shade of pressed eyeshadow and increase shimmer with your choice of loose powder. Two shades Vy loves include Chaps (a matte brown for the corners of the eyes) and Rust Lust (a beautiful bronze).
Keep in mind, Spring Racing makeup needs to last all day long! This can be especially trialing for a bright red lip!
A product we adore to help your lip colour last is Runway Room's Lip Definer. Think of this liner like insurance for your lips! "It’s my life saver! I swear by this!" says Vy "I’m such a foodie, before I know about Lip Definer, my lipsticks were always ruined and went everywhere after meals, but this product completely prevents my lipstick from bleeding!" Simply apply before your chosen shade of lip colour to seal the edges and prevent colour from smudging or bleeding. Nothing better than a lasting red lip, even after a few sips of Prosecco!
Our third pick for perfect Spring Racing Season makeup is a girly palette of shimmery pink shades! This look is perfect for ladies opting for floral or lace dresses. A palette of pretty pink hues is a great choice for clients looking to keep their makeup soft while still turning heads!
This look represents everything we welcome about the Spring Season. Starting with Runway Room's Skin Primer, Fevola sweeps on this perfect base layer to prevent skin shine and set the stage for a full day of flawless skin. Next, apply Face Base foundation. This high quality foundation is perfect for warmer months and keeps skin fresh without caking or flaking.
The first punch of pink, Fevola recommends the beautiful Runway Room Blush in Peach Punch. This highly pigmented mineral powder blush brings out a healthy glow in any skin tone.
Next, light up your clients eyes using Runway Room's luxurious Illiuminator. Simply sweep all over the eyelids and for a smooth even shadow base. Follow with Summer Dust Eyeshadow to begin your pretty pink eye palette! Then apply a healthy dose of Runway Room's Power Lash Mascara (perfect for a long day at the races!) Finish the face by applying the illuminator to the upper cheek bones to add depth and drama to your clients features.
Last but not least, pack a punch of pink on the lips using Runway Room's Coral Matte Lip Pencil. This thick pencil is easy to apply and perfect for longwear. Line the edges of the lips and apply a small amount all over. Lining with pencil is essential for a long daytime event, especially in a powerful shade like coral! Finish off with a gorgeous glow using Gold Rush Lipgloss. This premium gloss is non-tacky with a weightless feel and brilliant shine.
Have you ever felt like your salon marketing strategies were getting a bit stale? Once your business is setup and your branding is locked in, it can be tricky to stay inspired and creative while promoting your services.
Everyone loves a photo op - especially in a beautiful salon setting! Whether you offer hair, makeup or nail services, there's a good chance your client will be seizing a few selfies during their visit. A great before and after photo or Instagram shoutout can quickly help you score new followers and fans! Take the extra step of encouraging your clients by creating photo opportunities with your salon interior.
Focus on finding ways to incorporate your brand colours. For example, if your logo and branding is primarily black and white with gold accents, find ways to replicate this look across your salon! Find unique frames, jars, art and accessories to encorporate bits of your brand colours throughout your workspace! It's important to think about your overall theme and aesthetic. Your entire interior should represent your branding and create beautiful opportunities for clients to capture content.
Another idea we love is implementing an eye-catching piece of artwork or neon signage. Investing in a visually appealing piece of wall decor pays off in compliments and clicks! With their fresh new look and confidence, your clients will be keen to snap a few pics in front of your wall installation!
In-salon selfies and photo op's aren't the only way to catch your clients attention on social media! Promote your beauty business by sharing high quality video content Instagram now offers more opportunities to share video than ever!
Anytime you have a special event occuring in-house creates a perfect opportunity to capture live video! For example, try setting up a live stream during a colouring workshop or a company photoshoot! Not only will this capture the attention of your followers, but also educate them on the types of services you offer and invite them to register for your next workshop or special event. Live streaming is also a fantastic way to network during conferences and expos. Simply capture content and tag the event page or location to help fellow beauticians connect with you. You'll be able to increse your brand awareness amongst like-minded individuals at the same event or those searching through the same hashtags.
Creating a YouTube channel is another way to create a more engaged following. For a bit of inspo check out our Le Beauty channel for fresh tutorials and a tour of our showroom!
Email marketing has long been loved by makeup artists, hair salons and at-home professionals. Sending out promotional emails during sales and special occasions is a reliable way to make sure your clients stay informed and remember to lock in their next appointment! BUT have you considered starting a regular monthly newsletter? Rather than just promoting your sales and specials, get more personal with your clients by sending out a community based newsletter every month! Focus on including content that doesn't revolve arounds sales. Keep your monthly newsletters friendly, interesting and engaging. Taking an educational or informative approach will help your clients feel more connected to your business beyond their regularly scheduled appointments. Make sure to include photos of your staff and share stories of the exciting moments your business has had throughout the month!
As a beauty professional, you have the privilege of knowing heaps of tips and tricks that might not be second nature to the public. Working with nails helps you build a bank of knowledge about cuticles, polishes and acrylic enhancements. Things that might seem obvious to you may be totally unknown to the public! With that in mind, it can be a huge burden to handle bad habits of your clients. Remember, you have the upper hand! It's crucial to keep calm and patient with your clients to help them learn to treat their nails better!
Although it might be a common habit, nail biting is a huge pain when it comes to providing the best look for your clients! Painting a beautiful french manicure can be a difficult task when your client has virtually no free edge! For clients with a biting habit, we suggest promoting acrylic enhancements! A durable acrylic or dipping powder coating works as a shield to prevent biting to help natural nails grow long and strong!
Unfortunately, biting doesn't always stop at the nail! Some women have trouble kicking the habit even while wearing acrylics. Although acrylics cover natural nails, they leave the cuticle exposed. Some women have trouble kicking the nail biting habit and tend to terrorize their cuticles! This can make your job as a nail tech extra challenging. We recommend suggesting alternative habits such as chewing gum to distract them from their desire to dig into their cuticles. You can also recommend a nourishing cuticle oil to reduce dryness and dull the temptation for biting.
Every nail tech knows, its important to remove gel polish responsibly! Many women make the mistake of assuming that gel polish can be peeled or picked off as easily as traditional polish. The curing process of gel polish means it's bonded to the natural nail with greater strength and durability than traditional polish. Make sure your clients know the difference and avoid peeling or picking off gel polish! Invite them to return to the salon for soak-off removal OR to purchase their own acetone or soak-off kit to take off old gel polish at home.
Some women see nail salons as a luxurious treat-your-self moment; others see it as a triweekly trip that takes away from their busy schedule. For busy clients, it can be hard to sit still and tune out of their busy schedule during their nail service. Some women simply can't resist the urge to check their phones or fiddle with their fingers, resulting in smudging of the nails while setting. If smudging does occur, politely remind your client that it's important to give their nails the time they deserve to create a durable seal! After all, it's in every clients best interest to get the strongest longest-lasting nails possible! Try to engage your client in great conversation in order to keep their mind occupied and their hands still!
Let's start with the basics! Type 2 diabetes is best known for compromising the body's ability to metabolize sugar. However, this multi-faceted disease can also lead to issues in blood flow and circulation. Any activity which requires a diabetic to sit still for long periods of time can aggravate their condition. Therefore, it's important to be aware of the special precautions you can take to help your diabetic clients stay comfortable and cared for during your services! Here are some tips for tailoring your pedicures to diabetic clients.
Not all diabetics suffer from an abnormal level of numbness or circulation problems, therefore the main responsibility lies in your client to inform you of their personal level of risk. However, certain clients may avoid mentioning their condition for fear of being difficult or because they assume it won't be an issue. Know what to look for in order to prevent circulation problems before they occur! There are a couple of warning signs you can count on to alert you of a compromise in blood flow.
Water temperature is another tell-tale sign for circulation issues. Take notice if your client continually asks you to raise the temperature of the water in their pedicure basin.
If your client does not appear to be responding to a normal level of heat, they may be experiencing numbness.
If you notice any of the above warning signs, open up the conversation with your client. There's a tactful way to work health into your regular client conversation. Begin by asking broad questions such as "Do you ever get tingling or numbness in your toes or feet?" or "Do you find yourself getting cramps in your feet or calves?" These questions will open the door for your client to voice any concerns they may have avoided mentioning before the service began. Sometimes all it takes is a single question to make your client feel comfortable and confident in disclosing their health issues with you.
Once you've had a chat with your client and confirmed their circulation troubles, proceed with a delicate hand! Assure your client they should feel free to inform you if they're feeling any discomfort throughout the remainder of the service. As for you, take it upon yourself to be extra delicate and attentive to detail. Take extra caution when working with the cuticles and trimming your client's toenails. Avoid adding unnecessary pressure to the sides of the nailbed to prevent cramping.
We recommend minimizing the soak and softening time for your clients if they suffer from circulation problems. One of our most popular brands for pedicure services is the medi-minded Footlogix. Their pediceutical products are created with foot health in mind. Visit Footlogix's online resource for more info on how to tailor your product applications to diabetic clients.
"Will it hurt?"
"What about ingrowns?"
"How do I deal with aftercare?"
"Is this ok for sensitive skin?"
The key to calming these worries is to deliver results! Many women (and men!) become sceptical about waxing after having a bad experience at-home or with an unqualified wax tech. Delivering comfortable quality results is easy when you have a trained professional using the right products! That's why we're pleased to announce the arrival of one of Australia's finest waxing and skincare brands:
Lycon is an Australian brand with a well-deserved reputation. Their products contain high quality resins, beeswax and aromatherapy ingredients. Lycon is not only a wax company, they're a full service waxing system! Their products include pre and post-care that caters to sensitive skin and delicate areas.
The best way to begin with Lycon is to try out one of their high-value kits! Let's take a look at the different kits available for your custom salon needs:
This starter kit is perfect for salon's or at-home professionals new to Lycon! This kit gives you a great spread of tools, accessories and waxes for facial, brazillian and full body waxing!
The Salon starter kit features Lycon's signature wax formula. This smooth professional wax is virtually pain free to help eliminate client concerns and scepticism. The included disposable application tools enable you to deliver safe and sanitary waxes.
The most delicate areas deserve the best waxing products on the market! Lycon's Pinkini Brazilian waxing kit was designed with sensitive skin in mind.
Successful salons know that providing the most professional, comfortable and effective brazilian and Bikini waxing experience promotes client loyalty, repeat appointments and word-of-mouth recommendations. The Pinkini brazilian Care Kit allows you to provide the most amazing brazilian waxing experience from start to finish!
The Pinkini kit includes wax, cleansers, oils and after-care lotions to prevent redness, irritation and ingrowns for a beautiful bump-free bikini line!
Facial waxing is often the quickest wax service offered by salons, however they must be done with precision!
Lycon's LycoPro Baby Face waxing kit is designed for precise waxing of eyebrows, lip, chin, nose, ears and neck. The compact size of LycoPro's baby wax heater is perfect for mobile services, makeup artists and small workstations.
Show your client's they're in good hands with this specially formulated facial waxing kit.
Breaking into the beauty industry takes passion and persistence. Getting back into beauty after an extended break can be even more challenging.
If you've had a taste of working in the industry, you know how rewarding it can be. A career making people feel their best is something to cherish. Whether you've got a passion for nails, hair or makeup artistry, its important to keep up your craft to stay employable. A maternity leave or extended time-away can make it seem intimidating to start your career again. However, with the right research, practice and approach it can be a breeze to jump back into the field you love.
The beauty industry is constantly evolving. With new nail and beauty technologies always emerging its important to do your research and find out what's changed since your career break. Get online and read through a few beauty blogs and magazines. Reach out to your old work connections and invite them to have a chat. Networking with your past co-workers is a great way to catch-up on the trends and techniques you've missed out on.
Much like the very beginning of your career, finding a mentor to guide your work can make your career transition smooth sailing! Maybe there's a local salon owner you've always admired or a nail technician who's Instagram you drool over; reach out to your inspiration and ask for a little guidance! Most beauticians would be flattered by the shoutout and happy to help! If you're looking for hands on help, why not sign up for a course! You can ask your mentor for advice on courses they may have taken in the past or classes they've had their eye on.
Hearing from someone who'se at the forefrunt of the industry will assure you that you're taking on the right training!
If you're ready to take on training, we offer a variety of classes that cover a wide range of skills. Check out our beauty courses today!
Once you've had a chance to get some guidance, take your time and get your homework done! The best courses offer the most benefit only once put into practice.Stock up on high quality nail products, makeup, waxing or lash & brow supplies to practice your handywork at home! Getting back into the industry requires some serious time and effort. Not only will you be able to ace your interview, you'll feel confident around clients knowing you've practiced to your full potential!
Now that you've brushed up on your skills, it's time to start applying! Have a look at the salons, businesses and opportunities in your area. Reach out to potential employers and express your keen interest in transitioning back to work under their guidance. Keep in mind, finding work again may require some patience. A career gap can happen for many reasons, however it usually means your job hunt takes a little longer.
Don't let the delay drag you down! Trust that your perfect job is out there and continue hunting with confidence.
After all, they say confidence is the best accessory you can wear!
Read more »
There's no denying that Glamcor has changed the game when it comes to vanity lighting. Their professional lighting can be seen in some of the top salons and home studios across Australia. Their flexible LED lighting and stunning studio sized mirrors are an absolute treat to work with. Glamcor continued their glam slam with the launch of the Riki retail line. Riki's first edition (the Skinny) has become one of our best sellers! The original Riki became Insta famous for her brilliant Bluetooth selfie function and ultra-flattering daylight settings. She became the bestie of many bloggers, YouTuber's and influencers around the world.
The time has come for Riki to share her spotlight. Introducing two new counterparts to Riki's Glam squad - Say hello to the Riki Cutie and Tall!
Think of these products like Riki's new big sister and mini-me! They offer all of the family resemblance with the addition of their own unique traits and benefits! Expanding the family means that there's a Riki for every generations need. For professional lash and brow techs or beautician babes, the Riki Tall takes your workstation to the next level! If you're always chasing glam on the go, the mini Riki Cutie is your perfect companion!
Let's start with Riki's long and lean big sis. The brand new tall edition takes your glam station a step further with her longer body and full-sized lighting spectrum!
She towers a whopping 40cm over the original Riki and offers 28cm extra width. All of this extra height means you've got even more space to make makeup magic! We love the tall because it's a fantastic professional upgrade. Lighting up more of your space means you can make sure you're always rocking your best work!
Just like her original inspiration, the Riki tall features lust-worthy LED lighting. With five custom dimming settings, she can be set up in any studio and still make makeup magic. With just the touch of a finger you can adapt the lighting panel to mimic daylight, whether you're working in darker conditions or battling to balance fluorescents.
Rest assured, Riki's big sis is not nearly old enough to forget about taking selfies! This new modelesque mirror is fully Bluetooth enabled so you can attach your smartphone and snap away! Bigger & brighter! Riki's big sis is the professional product you've been waiting for.
Take your love for Riki up a notch with this full-sized salon quality vanity mirror!
Get ready for your new crush-worthy accessory! Riki's baby sis has got adorable written all over her. This amazingly practical mirror is perfect for staying glam on the go. This pocket sized pal is the size of a smart phone, meaning she's sleek, slim and even more portable than the original Riki Sklnny!
Already making waves on Insta, the Cutie might be small but she's still Riki-style mighty! With three dimming settings and shater-proof glass the Cutie is adaptable to any setting and keeps her cool in purses or bags while nestled into her soft-carrying sleeve. The Cutie also features a convenient finger ring for ultimate flexibility when applying makeup. She also has a handy leg stand which lets you set up your perfect lighting on any table! You'll never be caught anywhere without your perfect light thanks to Riki's portability.
It's easy to see where this pocket pal got her name. There's no denying the cuteness of the mini Riki! Perfect for glam on the go, the Cutie is sure to be a gamechanger in your beauty routine!
Talk about a family affair! Shop this dynamic trio today to complete your perfect glam squad!
Gone are the days of flipping through phonebooks and classifieds. When it comes to finding a new nail tech, hair stylist or lash master, millennial consumers are all about the visuals!
The modern day beauty queen likes to see what they’re going to get before they get it! They like to make sure they’ll love the results before they commit!
Using natural lighting to your advantage is a huge help in highlighting your work. The ideal light strikes in mid-morning, but of course it's not always possible to capture your work at that time! If you're finishing up a client late in the day or in the evening it's important to use the highest quality synthetic lighting to mimic natural light!